“We offer our customers whatever they demand at 40 per cent lower prices than other international brands,” says Abhishek Agarwal, Managing Director, UFO, a denim brand that caters to the fashion needs of kids. The brand, which recently introduced smart, international ‘cut n sew’ garments, uses innovative fabrics to create simple yet fashionable silhouettes. “Buyers today like subtle fashion with modern designing, patchwork, prints etc,” notes Agarwal .
UFO works with its in-house design team to create a mood board, a story board, a colour board and a look board for different stories. “These stories are finally woven into beautiful designs with the help of our design team,” Agarwal explains.
Kid’s wear holds immense potential
Agarwal believes the organised kid’s wear market in India holds a lot of potential. “As kids outgrow their clothes fast, brands can exploit the ever-growing demand in this segment by offering a good quality and appropriately priced products,” he says. The bigger market for kid’s wear lies in the Tier II and III cities. “However, non-metros are also growing as people there are buying branded clothes. These markets are moving towards organised retail with the opening of new malls and other outlets,” adds Agarwal.
Agarwal points out offline retail is here to stay but online retail is emerging as a good alternative to reach the unexplored markets of India. “It will evolve overtime and be the future of retailing across the world,” he sums up.