Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores products and initiativesDespite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The store made business worth Rs 2.2 crore within a few days of opening which further inspired it to launch a second store a month later. Undeterred by the challenging environment and recent economic downturn, Uniqlo plans to continue expanding in India by launching new products and services. Its positive reception in India also signals the growing interest of Indian consumers to global brands.

New initiatives for India market

To capture India’s diverse and evolving consumer base, UniqloUniqlo to strengthen Indian presence with new stores products plans to make unlimited investments in the market. It had already established a production office in Bengaluru three years before opening its Delhi store. The brand collaborated with Indian designer Rina Singh to create a kurta collection for customers in India and Southeast Asia. Uniqlo now plans to open its third Indian store on February 29, 2020 in South Delhi. The brand, known for setting up a group of stores in populated areas, plans to focus on Tier II and III cities which will account for 45 per cent of India’s consumption by 2025.

To break into this market, Uniqlo will have to shift to online operations. However, the brand first aims to consolidate its three offline stores before venturing into e-commerce operations. A combination of capital, customer segmentation, experiences and community-building will provide the brand with unique opportunities to own a loyal customer database that will go beyond its two-year honeymoon period.

Acquiring a loyal customer base

As Indian customers constantly demand novelty, brands like Sephora, Jack & Jones and Vero Moda have been regularly opening stores in the country. Brands, that earlier saw success during their launch period are reporting losses as shoppers flock to the next new thing. Therefore, to win, Uniqlo needs to build customer loyalty by focusing on repeat purchases, customer lifetime value and in-store experiences. The brand’s Indian stores offer customised services to customers.

The brand recently also kicked off a community project called ‘Uniqlo in My Hub’ that recruited 15 professionals from the neighborhood to participate in local outreach around the second store launch. The project aimed at showcasing the works of local artists and other talents in the brand’s stores as part of its international Good Neighborhood Guide initiative.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

COVID 19: A growth opportunity for Indian online textile industry

COVID 19: A growth opportunity for Indian online textile industry

    Amidst all the disruption it has caused, COVID-19 has provided Indian textile industry with an opportunity to rid itself off its dependency on offline operations involving the wholesaler, semi wholesaler,... Read more

Second wave, curfews could hamper online fashion retailers recovery

Second wave, curfews could hamper online fashion retailers recovery

    Covid-19 has slowdown India’s apparel retail market once more. With malls and stores under lockdown in metros business is at its lowest this year. In fact, the scenario was different... Read more

Digitization smoothening workflows across Indian retail

Digitization smoothening workflows across Indian retail

    The pandemic has transformed work patterns across all industries in India. No industry has remained unaffected by the crisis; more so the retail industry. Overnight, Indian retailers were forced to... Read more

Mall revenues to remain low despite rise in toplines: Crisil

Mall revenues to remain low despite rise in toplines: Crisil

     Ratings agency Crisil expects malls revenues to remain lower than their pre-pandemic levels despite a healthy rise expected in their toplines this fiscal . The report states, shopping malls' revenue... Read more

CMAI’s appeal against shutting down garment factories in Maharashtra

CMAI’s appeal against shutting down garment factories in Maharashtra

    The Clothing Manufacturers Association of India has appealed to the Maharashtra government not to hinder economic recovery by shutting down garment factories once more as it is the lifeline of... Read more

India’s yarn exports increase in February 2021 as fibre exports decline

India’s yarn exports increase in February 2021 as fibre exports decline

    In February 2021, India’s export of basic textiles comprising fibres, spun and filament yarns increased 24 per cent Y-o-Y to $822 million. As per a report by Textile Value Chain,... Read more

Recurrent lockdowns threaten apparel brands’ near term growth, profitability

Recurrent lockdowns threaten apparel brands’ near term growth, profitability

    Lockdowns continue to spell doom for clothing companies that witnessed business upsurge in January and February owing to ‘end of season sales’ and declining COVID cases. However, a report by... Read more

India’s Tier II, III beat Tier I cities in e-commerce growth: ICICI Securities

India’s Tier II, III beat Tier I cities in e-commerce growth: ICICI Securities

     The growth of e-commerce volumes in Tier II and III cities in India is outpacing that in Tier-I cities, says an ICICI securities report. As per the report, in Q4... Read more

With 16% CAGR till 2024, an impressive future awaits casual wear in India

With 16% CAGR till 2024, an impressive future awaits casual wear in India

  Not wishing to be governed by structures and definitions, the new generation is rewriting old rules of dressing. The generation is unpretentious in its clothing choices and prefers to dress... Read more

Data-focus helps Clovia optimize investments and control risks

Data-focus helps Clovia optimize investments and control risks

    One of India’s the premier lingerie brands, Clovia claims to have negligible rate of new product failure. The brand can launch new products with a high degree of confidence, affirms... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.