Vajor is planning to foray into the menswear category. The brand recently introduced its home section. Along with the introduction of this new segment, Vajor will keep exploring basic daily wear, ethnic wear and more subcategories in the home segment. These new verticals will also help Vajor propagate itself as a lifestyle brand and not just a fashion brand, which has always been the goal. The new verticals will simply solidify the brand as a one-stop-shop. The brand is expecting that the new verticals will be contributing approximately 40 per cent to 50 per cent of the revenue by the end of this financial year.
The fashion and lifestyle brand started operations in 2014. It added decor as a category within two years of launch and ventured into the offline space within four years. The brand earns 60 per cent of its revenue from the clothing category, followed by home (25 per cent) and the rest from shoes and accessories.
This financial year, Vajo is planning to open about a dozen stores in India and is targeting metros and Tier I cities like Mumbai, Hyderabad, Goa, Bangalore, Delhi, Gurugram, Lucknow, Kolkata, Chandigarh, Jaipur and Pune. Presently, it has stores in Delhi, Pune, Chennai and Bangalore.