Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Value retail emerges a high profit business across India

Value retail emerges a high profit business across India 002While premium brands maintain their exclusive tag by being present only in select stores and places, value retail stores offer high street designs at affordable prices for the multitude. These stores generate profits through their large scale reach and unique target audience segmentation.

Latest trends and styles at affordable rates

A big format store concept, value retailing involves selling branded products and accessories under best deals. Unlike premium brands which use 3x multipliers to recover their cost, value retailing use only 1.5x multipliers to provide the customers with maximum cost benefit. This concept is planned mainly for Tier II and III cities wherein retail stores offer products with an inexpensive price tag.

Consumers, today, expect good quality products at inexpensiveValue retail emerges a high profit business across India 001 pricing. There is a noticeable shift in their shopping preferences with more importance given to product pricing. The products on display in any value retail store generally are on par with the ongoing fashion for that season in any premium brand. Value retailers bring the latest trends and styles from across the globe and make it accessible to the tier-II & III segment. The market for the tier-II & III segment in India has been penetrated by a few players in the retail sector.

Products catering to specific demands of the region

The key to the operational success of value retail stores is the consistent product outreach alongwith managing demand and supply chain. Since these stores cater to the Tier-II, III segment, their products cater to specific demands of the region. They serve the choicest goods that are the need of the hour.

The retail sector in India contributes 10 per cent of the GDP. India’s retail market is expected to increase 60 per cent to reach $1.1 trillion by 2020, on the back of factors like rising incomes and lifestyle changes by middle class and increased digital connectivity. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent. Indian retail market is divided into organised retail market which is valued at $60 billion which is only 9 per cent of the total sector and unorganised retail market constitutes the rest which is 91 per cent of the sector.

Value retail does not expect consumers to compromise on their shopping experience, ambience and customer service. On the contrary it attempts to offer the same experience to shoppers who walk into departmental stores in Tier I cities.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Toonz Retail on a major product, retail expansion spree

Toonz Retail on a major product, retail expansion spree

The Spring/Summer’19 collection of Toonz Retail is based on the theme: Spring garden, Fun Fiesta and Blue Safari for its Wow Mom range aimed at new born to three years... Read more

Celio to expand fashion horizon with a linen range

Celio to expand fashion horizon with a linen range

“Celio brings a breath of freshness to Indian fashion with its chic and relaxed menswear,” says Abhishek Shetty, Head-Marketing, PR & Loyalty. The brand in its upcoming collection will focus... Read more

PwC estimates drastic fall in online sales by 2022 with e-com policy curbs

PwC estimates drastic fall in online sales by 2022 with e-com policy curbs

As per a draft analysis by global consultants PwC new investment restrictions from foreign companies for its e-commerce sector, which includes giants such as Amazon.com Inc and Walmart-owned Flipkart, could... Read more

Sonari makes women feel beautiful with its new range of bras

Sonari makes women feel beautiful with its new range of bras

“We aspire to make our consumer embrace what she is and fall in love with themselves with our products,” says Dipesh Kubadia, Director of the leading lingerie brand Sonari. The... Read more

July captures domestic market with stylish range

July captures domestic market with stylish range

“Believing that you are beautiful is the first step towards understanding your worth as a woman,” says Sumant Bajaj, Managing Director, Pearl Clothing, owner of premium apparel brand July. The... Read more

New trends to shape Indian luxury industry in 2019

New trends to shape Indian luxury industry in 2019

As per Assocham, the luxury industry was expected to reach $30 billion by 2018-end. But unstable political atmosphere, floundering rupee, growing uncertainty hindered growth with the global slowdown of 2020... Read more

BAMA, Bengaluru based new association to organise maiden trade fair in February

BAMA, Bengaluru based new association to organise maiden trade fair in February

Bengaluru-based ready-to-wear clothing manufacturers recently collaborated to form the ‘Bangalore Apparel Manufacturers Association’(BAMA ), a registered forum that would facilitate collaboration, connection between the manufacturers. Since its inception, the forum... Read more

Now, Cantabil aims to make a mark in kidswear, eyes 12% growth this year

Now, Cantabil aims to make a mark in kidswear, eyes 12% growth this year

“Our new kid’s collection will take some time to come to the level of our existing collections,” notes Deepak Bansal, Director, Cantabil. The brand is already and established name in... Read more

Ultimo empowers full-figured women with its new shapewear collection

Ultimo empowers full-figured women with its new shapewear collection

Now, women can bid adieu to their uneven bulges with Ultimo’s new collection that provides customers with three cutting edge shapewear designs targeting different areas of the body. “The collection... Read more

PrettySecrets aims to be the ultimate lingerie brand for Indian women

PrettySecrets aims to be the ultimate lingerie brand for Indian women

Leading lingerie brand PrettySecrets, looks at innerwear as the foundation of a person’s outwear. “Based on this philosophy, we provide products that are high on functionality and comfort while being... Read more

MOST POPULAR NEWS
Go to top