Van Heusen, India’s premium menswear brand from Aditya Birla Fashion and Retail has launched a new TV campaign to showcase the Airport range of its Move Labs Collection, a uniquely engineered line for the contemporary man. Set inside a busy airport the fast-paced TV Campaign focuses on Chase Armitage who helps an aide worker retrieve her travel documents in the nick of time. He exhibits powerful parkour stunts, crossing hurdles making his way through the meandering crowd thus displaying determination and resilience. He is sporting the latest collection from Move Labs with the Van Heusen motif emblazoned on his cuff.
The campaign will debut nationally across multiple mediums – television, cinema, social media and out of home. Conceptualised by Famous Innovations, the 45 seconds film will be aired nationally across 1300+ movie screens, digital, electronics and will be supported through a diverse promotion strategy in the upcoming months.
The Airport range from the Move Labs collection of Van Heusen has been crafted from new-age blends of ultra- stretchable fabric. It is lightweight, wrinkle-free and allows ease of movement that makes travelling seamlessly comfortable which resonates with the fast-paced lifestyle of consumers today.
The range includes knitted trousers and blazers in a color palette of modern blues, dusty olives, corals and neutrals. The bi-stretch suit which is a fashion marvel is equipped with auto-flex waist band, elbow stretch and gripper for unrestricted movement.