The term Vanca has many connotations in different languages. While in Japanese it means ‘Designed towards perfection’; in Sanskrit, it means a ‘creative passion’. It is this creative passion that drives women’s western wear brand of the same name to create contemporary and timeless styles for women and men. “We not only create fashion wear but design inspired styles that are in sync with your persona. Our designs harmonise with your inner self and bring out the real you with utmost grace and élan,” notes Rajiv Sinha, CEO of the brand.
Blending Eastern mystique with Western silhouettes
Believing that every woman is special, Vanca blends Eastern mystique with Western silhouettes and cuts to offer the most affordable women’s fashion online. The brand offers a wide range of trendy collections. “On a bright and sunny day you can sport a short dress from our Spring/Summer collection or choose timeless denim dresses for that uber chic look,” adds Sinha. The brand also introduces innovative and creative designs to create an extensive catalogue of casual wear collection for women. In its upcoming collection the brand has mostly used cotton and its types, viscose and blends. “We have incorporated floral, pastel and light colors in this collection,” adds Sinha.
Higher buying power, mobiles, social media fuel growth
Growing purchasing power, penetration of mobile phones and other social media platforms have spurred growth of Western Wear in India. “Though it is a smaller segment compared to the ethnic wear, it has a high growth potential,” states Sinha. He estimates the current women’s Western wear market in India to be worth Rs 102,358 crore. “This will grow at a CAGR of 11 per cent to reach Rs 289, 518 crore by 2025,” he adds.
Of this, international brands occupy a major share in the market. “These international brands performed quite well through their offline operations. Online too they posed a threat initially but the market expanded to absorb all these players,” adds Sinha. Vanca which was initially present in Tier-I cities only has now expanded to Tier-II and III cities also. “We plan to grow 50 per cent this year,” adds Vanca