In its upcoming S/S ’20 collection, women’s wear brand Vanca plans to use more solid colors with a generous mix of stripes. “We also plan to add more prints and embroideries from different ethnicities,” states Rajeev Sinha, CEO of the brand. “The color palette of the collection will be rich tonal contrasts that will slowly progress to wider offerings under pastel, florals, washed denim segments,” he adds.
Exploring green fashion
In future, Vanca plans to explore green circular fashion. “Carbon neutrality, garment traceability, closed loop processes, blockchain technologies and AI will gain more prominence. To leverage this, we plan to launch a new sustainable brand known as Ecosuut which will offer 100 per cent traceability from end to end,” notes Sinha.
Expounding the upcoming fabric trends, Sinha says, “With comfort taking precedence, rayon will be more in demand.” Another fabric that the brand vouches for is high end polyester “as its right weight, hand feel and self-structured patterns add a subtle style statement to each piece of clothing.”
Also, there is a shift towards more western and darker shades. Jumpsuits are in good demand. “We are also launching jumpsuits and dresses in bright vibrant colors. These collections represent freedom of expression and acceptance of diversity,” adds Sinha.
Government schemes renewing customer confidence
Talking about the womenswear market Sinha says “Overall business has slowed down with consumers adopting a cautious approach to expenditure,” he says. However, the introduction of new schemes by the government is renewing their confidence with customers moving from fast fashion to slow fashion. Though demonetisation, introduction of GST and a slowdown of economy have led to various challenges, they have also created an opportunity for brands to strengthen their processes, fine tune their operations and introduce proper efficient model. “Brands that perform well in this situation will emerge victorious not only in the domestic market but will also be competitive internationally,” notes Sinha. For this, he advocates brands to use new technologies such as AI to predict fashion trends and block chain ledgers to maintain traceability.
Omnichannel to fuel future growth
Sinha advises brands to adopt an omni-channel strategy for future growth. Omni channel will rule future customer experience. “Seamless merger of online and offline services will not only make the supply chain efficient but also reduce the cost of holding goods and supply chain functions,” he adds. The brand has an online presence which constitutes 90 per cent of its total operations. In future, it plans to set up own EBOs besides factoring in the EOSS discounts in product pricing to better manage profitability.