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VOI Jeans aims to double revenue

VOI Jeans is aiming to double revenue from India by 2021. Currently, VOI Jeans India has a Rs 50 crore retail sale and is looking to touching Rs 100 crore mark by 2021. It will expand its presence in Tier II towns across the country. In India, the company is a joint venture between VOI Jeans UK and VOI Jeans India. The joint venture consists of predominantly funding along with production support in terms of increasing product categories like winter wear, footwear, and accessories and expansion support. The company will also invest Rs 20 crores in the next two years to open 20 exclusive outlets.

At present, VOI Jeans has 18 exclusive outlets in India and over 100 shop-in-shops along with a presence on major e-commerce platforms. The brand is looking at expanding business by increasing the number of counters. The brand is currently present in Hyderabad, Bangalore, Vizag, Vijayawada, Pune, Delhi, Amritsar, Ludhiana, Kolkata. The brand sells primarily through large-format retail stores. Revenues from online channel are 10 per cent. Online retail is more about old season stock clearance at the moment.

VOI Jeans, based in the UK, has a global presence with outlets in the UK, Germany, Russia, Holland, and Austria.

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