Women’s brand Vrisa’s new collection mixes a multitude of floral prints with textured, floral embroidery to create the image of a lush, spring garden. The brand’s signature loose, fusion wear silhouettes and full skirts present a relaxed yet romantic take on femininity.
The Jaipur-based brand Women’s wear, focuses on sustainable fashion and preserving India’s textile and craft heritage through modern design and has two lines Vrisa and Vrisa Classic. Vrisa references the tribal aesthetic of borders between Rajasthan and Kutch to create a collection rich in Bandhani prints and Kutch embroidery. Multiple pieces are layered together to create an effortlessly cool look. Vrisa is all about elegance and delicacy put together. Its cultural influence of states with a taste of modern outlook is shown through its sophisticated clothing. All the pieces are handcrafted and handmade with love, keeping in mind the cultural beauty of different states. The label improvises on the age old craft and textile of the country while throwing in a myriad cuts, patterns, hand embroideries, stitching, detailings along with the delicate play of basic colors. Sustainable clothing is what it is working on. The brand retails from its flagship stores in New Delhi, Jaipur, and Mumbai and its dedicated e-commerce store.