Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Vrisa new collections is mix of prints and embroidery

Women’s brand Vrisa’s new collection mixes a multitude of floral prints with textured, floral embroidery to create the image of a lush, spring garden. The brand’s signature loose, fusion wear silhouettes and full skirts present a relaxed yet romantic take on femininity.

The Jaipur-based brand Women’s wear, focuses on sustainable fashion and preserving India’s textile and craft heritage through modern design and has two lines Vrisa and Vrisa Classic. Vrisa references the tribal aesthetic of borders between Rajasthan and Kutch to create a collection rich in Bandhani prints and Kutch embroidery. Multiple pieces are layered together to create an effortlessly cool look. Vrisa is all about elegance and delicacy put together. Its cultural influence of states with a taste of modern outlook is shown through its sophisticated clothing. All the pieces are handcrafted and handmade with love, keeping in mind the cultural beauty of different states. The label improvises on the age old craft and textile of the country while throwing in a myriad cuts, patterns, hand embroideries, stitching, detailings along with the delicate play of basic colors. Sustainable clothing is what it is working on. The brand retails from its flagship stores in New Delhi, Jaipur, and Mumbai and its dedicated e-commerce store.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

CMAI’s webinar highlights challenges facing industry today

CMAI’s webinar highlights challenges facing industry today

CMAI organized a webinar on April 5, 2020 on the theme ‘Flourish or Vanish in COVID-19 Economy’. The panelists included CMAI board members Rahul Mehta, Chief Mentor, Rakesh Biyani, President,... Read more

COVID-19: Indian fashion designers seek banks’ help to recover losses

COVID-19: Indian fashion designers seek banks’ help to recover losses

The biggest crisis till date for the apparel and fashion industry, the COVID-19 outbreak is also likely to have a deep impact on Indian designers. As Sandeep Khosla of prominent... Read more

CMAI survey reflects a bleak future for the industry post-lockdown

CMAI survey reflects a bleak future for the industry post-lockdown

Deeply concerned with the economic impact of the lockdown caused by COVID-19, CMAI conducted a survey among members to find out how they were facing the current circumstances; what is... Read more

Digital platforms become the new modes of interaction for Indian brands

Digital platforms become the new modes of interaction for Indian brands

Brick and mortar retailers across India have adopted a guarded approach to the massive growth of e-commerce platforms in India. However, to address the concerns of all parties including consumers,... Read more

Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent... Read more

Despite FDI relaxations, single brand retailers choose local partners for India

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping... Read more

Tjori dedicates itself to beauty and strength of traditional Indian heritage

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the... Read more

MOST POPULAR NEWS
Go to top