Premium fusion wear women’s brand W has opened a store in Bhubaneswar Airport. With this store, the brand now caters to the entire city. Spread across 215 sq. ft, the new store is located at domestic airport – a popular retail destination in the city.
W has an emphasis on distinctive design and styling. The brands ’s Yolo Dress caters to a class of consumers who prefer stylish yet sustainable products. Customers can also check out work essentials by W and occasion wear by Wishful that give a plethora of options to choose from. The store at Bhubaneswar airport displays the latest and vibrant collection with a complete range of styles featuring an extensive mix of kurtas, fashion bottoms like palazzos, skirts, trousers, dupattas and accessories to match every occasion, mood and personality. The highlight of this store is the new store design adopted by W to display the new categories of merchandise differently. The most prominent feature is the use of white as the principal color that helps a better focus on colors of the merchandise. The new format highlights the brand better displaying all the styles of the season. There is an interesting window display to attract customers’ attention. Key styles of the season are highlighted at the centre of the store. The store showcases the merchandise through podiums of display fixtures, lighting fixtures and taller display units thus providing the customers a delightful shopping experience.