Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Wills Lifestyle launches Autumn/Winter collection

Inspired by the different shades of the Kashmir valley, Wills Lifestyle has launched its Kashmir-centric Autumn/Winter 2018 collection. The collection pays tribute to the region’s aesthetic side sans resorting to glitzy means of promotion. It features pure fabric like cotton, silk and cashmere and coats and blazers in velvet and wool with embroidery techniques like Aari Kari and Jamawar print that are authentic Kashmiri.

The ‘premium fashion’ clothing brand for men and women has canvassed Kashmir, based on the region’s aesthetic beauty. The collection also reflects the inspiring artefacts. The brand also launches the Wear Poise range inspired by native flowers and shrubs and by the golden light of autumn. Another collection, Wear the Royalty is a royal concept collection inspired by the still waters of the lake, while Wear the Valley collection is inspired by the meadows in the mountains that are home to endless wildflowers.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

No Nasties aims for 50 per cent growth with new products, online expansion

No Nasties aims for 50 per cent growth with new products, online expansion

Organic clothing brand, No Nasties, which launches new collections in Spring, Summer, Fall and Winter, aims to grow at 50 per cent this year. The brand will achieve this growth... Read more

Myriad Activewear: Innovations, new product categories to pep up growth

Myriad Activewear: Innovations, new product categories to pep up growth

“The market should grow as fitness fad is taking over to find that sweet spot in fashion and fitness,” says Sunishka Goenka, Creative Director and Founder of athleisurewear brand Myriad... Read more

Etailer Zapyle makes luxury clothing affordable

Etailer Zapyle makes luxury clothing affordable

As competition in Indian e-commerce market heats up, Zapyle, joins online players Myntra, Jabong, Koovs, Limeroad to offer personalised service experience to its customers. The e-tailer plans to make luxury... Read more

More and more Indian fashion brands take to GOTS certified textiles

More and more Indian fashion brands take to GOTS certified textiles

Actively engaged in educating and encouraging the use of certified organic clothing in India, international eco-label Global Organic Textile Standard (GOTS) is the stringent voluntary global standard for the entire... Read more

Patanjali Paridhan makes aggressive expansion plans

Patanjali Paridhan makes aggressive expansion plans

Homegrown apparel brand Patanjali Paridhan, backed by yoga guru cum entrepreneur Baba Ramdev aims to integrate technology and fashion together, to offer globally competitive merchandise at affordable rates. The brand,... Read more

Organic cotton brand Satva Living to add a core range and menswear collection

Organic cotton brand Satva Living to add a core range and menswear collection

Representing a satvic life, the spring/summer collection of Satva Living is inspired by the crystals and minerals that draw out negativity from body and soul, and allow positive energy to... Read more

Tantra brings a new range of t shirts for babies

Tantra brings a new range of t shirts for babies

Rajiv Ramchandani, Director of the T-Shirt brand Tantra believes that the T-shirts segment in India offers non-stop scope for creativity. “The segment, with its various sub-categories and age-wise demarcations, is... Read more

Indian retail may triple in size

Indian retail may triple in size

The Indian retail market is expected to triple in size by fiscal ’25. Food and grocery and the apparel segments are likely to witness a compound annual growth rate of... Read more

Online to offline paves the way for omnichannel retail in India

Online to offline paves the way for omnichannel retail in India

E-retailers are becoming increasingly aware of the importance of offline activities to attract new or re-engaging existing consumers. A recent study indicated around 95 per cent of retail sales are... Read more

Reliance takes small stakes for a larger goal in India’s ecom space

Reliance takes small stakes for a larger goal in India’s ecom space

The e-commerce market is heating up with a new competitor ready to challenge the supremacy of the Amazon. Reliance Industries owner Mukesh Ambani is piecing together a $2.5 billion strategy... Read more

MOST POPULAR NEWS
Go to top