Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Wills Lifestyle stores adopt Kashmiri look

Wills Lifestyle stores now have Kashmir-inspired windows. The treatment differs for open and closed façade stores. Laser cut wood is used for closed facades to create a three-layered window while vinyl is used for a single layered window scheme at open facades.

The windows which have been done at 74 stores feature the visuals of Dal Lake along with jaali, artwork, lotus motifs etc that remind one of the architecture, art and craft of Kashmir. The collection of the apparel brand has been inspired by the colors, motifs and architecture of Kashmir. Depending upon the possibilities of different shapes, sizes and natures of the facades in different store, the theme has been executed differently. Closed facades use a three-layered window featuring the visuals of Dal Lake, wooden jaali and arched vinyle on glass, while the open facades showcase a single layer of window of the same meaning.

To further promote the scheme, customers at the stores are served Kahwa tea. Kahwa is a traditional drink popular in the valley of Kashmir. ITC's Wills Lifestyle presents a premium wardrobe for men and women. On offer are contemporary formals, casuals, evening wear, designer wear, fragrances, bath and body care products and premium accessories.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Blackberrys Casuale sets a new milestone with JackPack

Blackberrys Casuale sets a new milestone with JackPack

Blackberrys Casuale, the travel-inspired casual wear brand from Blackberrys has set another milestone by launching JackPack, India’s first wrinkle-resistant packable blazer that packs inside its own pouch. “Made for today's... Read more

Macho Hint to focus on modern trade as it expands into South India

Macho Hint to focus on modern trade as it expands into South India

Having made its presence felt in the rest of India, Macho Hint- the new sub brand of Amul Macho, now plans to expand into the southern markets. The brand recently... Read more

Vero Moda offers fashion straight off the runways

Vero Moda offers fashion straight off the runways

Inspired by latest European trends, Vero Moda offers stylish womenswear straight off the runways. Synonymous with contemporary fashion and design, the brand thrives on serial innovation and styling. “We are... Read more

Cover Story brings Karl Lagerfeld to India

Cover Story brings Karl Lagerfeld to India

Fashion house Karl Lagerfeld is coming to India in collaboration with Cover Story. A limited edition collection is being sold in selected Future Group stores in cities such as Ahmedabad, Pune... Read more

Park Avenue Woman satisfies style and design needs through its new collection

Park Avenue Woman satisfies style and design needs through its new collection

According to Sharad Walia, Brand Director, Park Avenue, “Women today emphasise more on the style and design of their clothes. They prefer readymade garments over tailored garments.” Based on these... Read more

Desi Belle introduces new designs and colors

Desi Belle introduces new designs and colors

Ethnic wear brand Desi Belle introduced fresh designs and colors in its Spring /Summer ’20 collection. “The new collection offers fusion and luxury wear for the middle and upper classes,”... Read more

Toonz Retail ready with a colorful, vibrant, energetic A/W collection for kids

Toonz Retail ready with a colorful, vibrant, energetic A/W collection for kids

The Autumn/Winter collection of Toonz Retail is all about celebrations and parties. “Colorful, vibrant and energetic, this collection focuses on a creating a comfortable party ensemble,” affirms Shard Venkta, Managing... Read more

Pepe Jeans’ new kids collection celebrates the brand’s iconic heritage

Pepe Jeans’ new kids collection celebrates the brand’s iconic heritage

The A/W ’19 kids’ wear from Pepe Jeans London celebrates the iconic heritage of the brand through its archive logos and motifs. “The collection offers a colourful mix of knits... Read more

Babla Designer’s exclusive range fuses traditional and modern designs

Babla Designer’s exclusive range fuses traditional and modern designs

Gen-X and Gen-Y women are perpetually concerned about their looks. Be it office or homes, they want to look good 24X7. Their growing income and emerging lifestyles is propelling Indian... Read more

Status Quo launches new store and collection

Status Quo launches new store and collection

With a vision to create a new casual wear range for youngsters, menswear brand Status Quo plans to open 18 stores across Delhi, NCR and Punjab region by 2020-21. The brand... Read more

MOST POPULAR NEWS
Go to top