Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Wills Lifestyle stores adopt Kashmiri look

Wills Lifestyle stores now have Kashmir-inspired windows. The treatment differs for open and closed façade stores. Laser cut wood is used for closed facades to create a three-layered window while vinyl is used for a single layered window scheme at open facades.

The windows which have been done at 74 stores feature the visuals of Dal Lake along with jaali, artwork, lotus motifs etc that remind one of the architecture, art and craft of Kashmir. The collection of the apparel brand has been inspired by the colors, motifs and architecture of Kashmir. Depending upon the possibilities of different shapes, sizes and natures of the facades in different store, the theme has been executed differently. Closed facades use a three-layered window featuring the visuals of Dal Lake, wooden jaali and arched vinyle on glass, while the open facades showcase a single layer of window of the same meaning.

To further promote the scheme, customers at the stores are served Kahwa tea. Kahwa is a traditional drink popular in the valley of Kashmir. ITC's Wills Lifestyle presents a premium wardrobe for men and women. On offer are contemporary formals, casuals, evening wear, designer wear, fragrances, bath and body care products and premium accessories.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Fusion wear poised for bigger growth with increased brand play

Fusion wear poised for bigger growth with increased brand play

Unique to Indian catwalks, fusion wear is taking over as an innovative solution to changing fashion sensibilities. Global brands are competing with domestic players in mix-n-match apparel segment whose main... Read more

Revolutionising the clothing re-commerce market, some players take lead

Revolutionising the clothing re-commerce market, some players take lead

  As re-commerce, when particularly executed by partners, unleases a low-risk, high-reward market for goods, and offers a straightforward path into a more circular business model, clothing brands are increasingly turning... Read more

Innovation, customisation drives denim demand amongst women

Innovation, customisation drives denim demand amongst women

A plethora of factors such as growing urbanisation coupled with rising incomes in a rapidly growing India has resulted in continued success of women’s denim segment. To leverage growth in... Read more

CMAI Apparel Index : Q2 records lowest ever growth at 0.18, Small brands trailin…

CMAI Apparel Index : Q2 records lowest ever growth at 0.18, Small brands trailing the pack

  CMAI’s Apparel Index for Q2 (July-Sept FY 2018-19) indicates growth has fallen to almost a no growth level and touched 0.18 points. It is the lowest ever, in last five... Read more

Duke’s launches Austria inspired stylish options in sweaters, jackets

Duke’s launches Austria inspired stylish options in sweaters, jackets

Duke sweaters & jackets’ collection for 2018-19 is a gamut of styles in lush fabrics, trending colors, designer patterns and prints, inspired by Austria. The men, women, and kids collections... Read more

Value retail emerges a high profit business across India

Value retail emerges a high profit business across India

While premium brands maintain their exclusive tag by being present only in select stores and places, value retail stores offer high street designs at affordable prices for the multitude. These... Read more

Cambodia’s Tonlé sets sustainability goals for global fashion industry

Cambodia’s Tonlé sets sustainability goals for global fashion industry

The world is being plagued by environmental abuse from all kind of industries. Traditional economies, dominated by the use and throw policy, did not consider the material’s end use. It... Read more

Aiming to spreadout, Madame scouting for a partner in Southeast Asia

Aiming to spreadout, Madame scouting for a partner in Southeast Asia

Women’s fashion brand Madame is updating its sequenced stores in India. The brand’s joint venture with the Spanish unisex brand Camla Barcelona involves importing their products in men’s and women’s... Read more

AEPC organises the Fabric of Unity to commemorate the Indian Textiles Industry

AEPC organises the Fabric of Unity to commemorate the Indian Textiles Industry

AEPC, to mark the unveiling of the ‘Statue of Unity’ in Gujarat on October 31, 2018, organised the ‘Fabric of Unity", an event to commemorate the Indian textiles industry. Smriti... Read more

Online marketplace Voonik launches new retail format

Online marketplace Voonik launches new retail format

Voonik, the online market place for women's fashion has launched a new retail format known as the mini channels. As per Hari Prasadh, Senior Vice President these are neither pop-up... Read more

MOST POPULAR NEWS
Go to top