Wills Lifestyle stores now have Kashmir-inspired windows. The treatment differs for open and closed façade stores. Laser cut wood is used for closed facades to create a three-layered window while vinyl is used for a single layered window scheme at open facades.
The windows which have been done at 74 stores feature the visuals of Dal Lake along with jaali, artwork, lotus motifs etc that remind one of the architecture, art and craft of Kashmir. The collection of the apparel brand has been inspired by the colors, motifs and architecture of Kashmir. Depending upon the possibilities of different shapes, sizes and natures of the facades in different store, the theme has been executed differently. Closed facades use a three-layered window featuring the visuals of Dal Lake, wooden jaali and arched vinyle on glass, while the open facades showcase a single layer of window of the same meaning.
To further promote the scheme, customers at the stores are served Kahwa tea. Kahwa is a traditional drink popular in the valley of Kashmir. ITC's Wills Lifestyle presents a premium wardrobe for men and women. On offer are contemporary formals, casuals, evening wear, designer wear, fragrances, bath and body care products and premium accessories.