Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

With focus on casual wear, Monte Carlo expands denim collection

With focus on casual wear Monte Carlo expands denim collection 002Monte Carlo has expanded its denim collection by incorporating more quality material, precise stitching and the new cuts. The brand also introduced a wide range of slim fit denim with detailed laser printing in various shades. Additionally, it’s festive fusion range for the upcoming season, not only make great festive wear but is also ideal for everyday wear. “In future, we plan to expand our woollen collection besides introducing more options in formal, fusion and casual wear,” says Monica Oswal, Executive Director of the brand.

Infusing elegance into fashion

A premium fashion brand, the women’s casual wear collectionWith focus on casual wear Monte Carlo expands denim collection 001 by Monte Carlo is designed for women who are sporty and extroverts. “The theme of our latest collection is submerging elegance and class with fashion trends,” notes Oswal. The brand has replaced the traditional millennial pink color with lilac, while floral and micro prints, wide leg denims and jumpsuits, rugged jeans and polo a T-shirt are in fashion. The designs are distinctly Indian but carry the richness of fabric and fit ethnic and casual wear styles. Monte Carlo does not differentiate between markets in terms of availability of its designs as Oswal says, “We live in an interconnected world where news travels at lightning speed and information is available at the touch of a smartphone screen.”

With more and more women becoming a part of mainstream social life, their urgency to remain fashionable is also increasing. “This has triggered the market for women’s wear which is expected to reach around Rs 289,518 crore by 2025. Earlier, women’s casual wear was limited to T-shirt, skirts and jeans but today women want more than regular, hence the need for constant change,” notes Oswal. Consumers are gradually realising the importance of quality in terms of fabrics and stitching which affects the fit and comfort of a garment.

Oswal points out premium brands are also increasingly addressing the issue of affordability. “Monte Carlo has been at the forefront of this movement. The scale, aggregation and consolidation that we are able to bring, in relation to local brands, for a marginal amount of difference in price, are unparalleled,” she adds. The brand is able to provide a better deal because of its pan-India presence, personal R&D units and strong distribution and supply chains. “Our goal is to provide affordable but quality clothing in line with global trends and we have succeeded in doing just that,” adds Oswal.

The Asia-Pacific region is currently the third largest market for women’s wear in the world and is growing rapidly. This is due to the increasing number of women joining the workforce, rising incomes and increasing awareness about global fashion. Apart from marketing, brands are providing greater personalised experiences. As Oswal opines, “Fabrics are becoming richer and more comfortable because of their ability to stretch and accommodate various body types. The stitching is stronger and more versatile because of economies of scale.”

Key challenges ahead

Listing the challenges they face Oswal says., “Obsolete machinery and technology, threats to handloom sector, power shortage, illicit markets, labor related concerns, excise duty on man-made fibers, raw materials shortage and lack of quality infrastructure in non-metros are some of the key challenges being faced by the causalwear market today.” She goes on to explain, government schemes such as TUFS and greater collaboration between government and industry in textile and apparel zones can help the industry eliminate concerns.

Market penetration

Monte Carlo’s Q1 revenue from sales was Rs 80.93 crore. The brand has already established its presence the in North, Central and East India and enjoys great customer loyalty. “We are increasing our presence in metros such as Delhi. Online platforms have helped us increase market penetration in Tier II and III cities much more rapidly,” Oswal avers. The brand’s ecommerce platform was launched in 2012. It has helped it keep its facility costs low besides helping it to penetrate the Tier II and III markets.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Toonz Retail on a major product, retail expansion spree

Toonz Retail on a major product, retail expansion spree

The Spring/Summer’19 collection of Toonz Retail is based on the theme: Spring garden, Fun Fiesta and Blue Safari for its Wow Mom range aimed at new born to three years... Read more

Celio to expand fashion horizon with a linen range

Celio to expand fashion horizon with a linen range

“Celio brings a breath of freshness to Indian fashion with its chic and relaxed menswear,” says Abhishek Shetty, Head-Marketing, PR & Loyalty. The brand in its upcoming collection will focus... Read more

PwC estimates drastic fall in online sales by 2022 with e-com policy curbs

PwC estimates drastic fall in online sales by 2022 with e-com policy curbs

As per a draft analysis by global consultants PwC new investment restrictions from foreign companies for its e-commerce sector, which includes giants such as Amazon.com Inc and Walmart-owned Flipkart, could... Read more

Sonari makes women feel beautiful with its new range of bras

Sonari makes women feel beautiful with its new range of bras

“We aspire to make our consumer embrace what she is and fall in love with themselves with our products,” says Dipesh Kubadia, Director of the leading lingerie brand Sonari. The... Read more

July captures domestic market with stylish range

July captures domestic market with stylish range

“Believing that you are beautiful is the first step towards understanding your worth as a woman,” says Sumant Bajaj, Managing Director, Pearl Clothing, owner of premium apparel brand July. The... Read more

New trends to shape Indian luxury industry in 2019

New trends to shape Indian luxury industry in 2019

As per Assocham, the luxury industry was expected to reach $30 billion by 2018-end. But unstable political atmosphere, floundering rupee, growing uncertainty hindered growth with the global slowdown of 2020... Read more

BAMA, Bengaluru based new association to organise maiden trade fair in February

BAMA, Bengaluru based new association to organise maiden trade fair in February

Bengaluru-based ready-to-wear clothing manufacturers recently collaborated to form the ‘Bangalore Apparel Manufacturers Association’(BAMA ), a registered forum that would facilitate collaboration, connection between the manufacturers. Since its inception, the forum... Read more

Now, Cantabil aims to make a mark in kidswear, eyes 12% growth this year

Now, Cantabil aims to make a mark in kidswear, eyes 12% growth this year

“Our new kid’s collection will take some time to come to the level of our existing collections,” notes Deepak Bansal, Director, Cantabil. The brand is already and established name in... Read more

Ultimo empowers full-figured women with its new shapewear collection

Ultimo empowers full-figured women with its new shapewear collection

Now, women can bid adieu to their uneven bulges with Ultimo’s new collection that provides customers with three cutting edge shapewear designs targeting different areas of the body. “The collection... Read more

PrettySecrets aims to be the ultimate lingerie brand for Indian women

PrettySecrets aims to be the ultimate lingerie brand for Indian women

Leading lingerie brand PrettySecrets, looks at innerwear as the foundation of a person’s outwear. “Based on this philosophy, we provide products that are high on functionality and comfort while being... Read more

MOST POPULAR NEWS
Go to top