Italian swimwear and lingerie brand Yamamay has forayed into the Indian market by opening a new flagship store in New Delhi. The brand partnered Shopaholics to launch its latest lingerie and sleepwear from fall/ winter 2019 collection, as well as the CR7 underwear collection by Cristiano Ronaldo at the store.Yamamay’s reinforced presence in the New Delhi market is a significant step in the brand’s international expansion.
Founded in 2001, Yamamay is famous for its racy yet sophisticated fashion, which includes underwear, corsetry, swimwear, nightwear, clothing, and accessories. The brand aims to become one of the leading companies in the underwear and beachwear markets. It currently has a network of over 700 stores worldwide. In addition to the recently launched New Delhi store, Yamamay plans to expand rapidly first in North India before taking the brand pan-India by 2021.