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Zivame to expand product portfolio and market share

India’s largest online lingerie brand Zivame plans to expand its product portfolio by entering newer categories like shapewear, sleepwear, athleisure, etc this year. The brand recently also launched its new brand identity with a tagline ‘Love Yourself Inside Out' with an aim to gain a larger market share of the country’s booming online lingerie market.

The company also changed its logo to enhance its brand awareness and connect with the millennials for further growth. Zivame has witnessed strong growth over the last two years and saw its revenue jump 50 percent or fiscal year 2019. Its revenues in FY 19 grew by over 50 per cent while its gross sales chieved a run rate of over Rs 220 crore by March’19 end.

Zivame had earlier raised Rs 60 crore ($9 million) in a bridge funding round led by the equity firm Zodius Technology Fund and reiterated that the capital will be used to double its brick-and-mortar store count this year.

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