“A lot of passion goes into the creating of Zodiac products,” says Salman Noorani, Managing Director of the premier menswear brand, known for creating shirts, trousers, suits and other apparels for men. Through its sub-brand Z3, Zodiac recently launched a range of organic cotton shirts that will strengthen its eco-friendly initiatives by implementing more systems into its manufacturing processes. The brand continuously embraces human touch and the power of imagination which helps it to innovate with fabrics that create cool effects. “Our ultra fine pure fibers help us create new, lighter fabrics,” Noorani explains.
Bringing international trends to India
All of Zodiac’s shirts are crafted with almost invisible 21 stitches per inch. Each shirt is embellished with genuine mother-of-pearl buttons. “These shirts are made from Egyptian cotton which has an extra ordinary staple length and unique uniformity which is what makes them exceptional,” notes Noorani.
The brand has also been a pioneer in bringing international trends to India. It doesn’t use discounts to attract customers to stores. “We use only fashion trends,” he adds. The color palette changes based on collection, this season, it is seeing a resurgence of olive and burgundy though black and white continue to rule its collection.
A symbol of modern style and creativity
Zodiac initiated the pure linen shirt program in Summer 2004 and its linen range of shirts remains unmatched in the industry. The brand offers shirts in pure French & Italian linen. These shirts have Windsor, Kent, Button Down, Mandarin and the fashionable extreme cutaway collar styles. “We also offer an excellent range of stripped shirts through our Zodiac Barboni and Vivace collections,” states Noorani. Through the Z3 range, the brand offers relaxed luxury apart from stripped, corduroy and denim shirts. “ZOD! is a mixed bag of prints, stripes and the black tie/red carpet look,” he adds.
Evolving into a leader of men’s fine clothing and accessories, Zodiac represents an international symbol of modern style, creativity and dedication. The brand has over 120 company owned stores across India, and is present at 10 Shoppers Stop counters “Our challenge is to grow in these markets on the strength of our design and quality,” Noorani sums up.