Incepted in Mumbai by Pragati Fashions, Zola recently added a new line of women’s ethnic wear to its product portfolio. The brand, catering to girls and women aged two years onwards, offers a wide array of products for women and kids. “This includes ladies & kid’s ethnic kurtis, western tops, western and formal shirts, denim, and skirts,” states Kirti Shah Director. Zola pays maximum attention to fabric selection, fitting and perfect quality of each of its garments. The brand’s earthy fashions reflect a positive and caring attitude towards life that celebrates real people and togetherness.
With its wide range of products, Zola caters to varied customers from different socio economic backgrounds. “Our USP is our ‘Price Value Proposition’ that has enabled us to build lasting relationships with customers,” notes Shah. The brand offers a wide range of designer kurtis in the latest cuts, fabric mesh and kaarigari; gowns that are floor length made from carefully chosen fabrics interwoven with stylish tailoring ; tops in trendy designs and styles; nightwear collection that includes comfortable and fancy night outfits for both women and children; a kids’ collection which has ethnic kurtis, suits, western tops, western and formal shirts, denims, and skirts; bottomwear that comprise denim, leggings, patialas, palazzos, skirts, jeggings and other designer products.
Zola's aspires is to be the best casual fashion brand. “At Zola we capture latest trends in color, quality fabrics and shapes. We blend it with intelligent and authentic styling and comfortable fitting to create our treasure chest of garments,” states Shah. “We believe in responsible production because it is our motto to offer the best to our customers,” he adds.
The brand has an international presence across 15 countries with customer base increasing to 7,500 stores. The brand sells through multi brand stores, family stores, stores that stock only women’s wear, small boutiques and also franchisees. Noting the growth online channel, Zola too sells its products on Jabong, Lime Roads, and other leading online portals.