Launched in 1991, women’s brand Zola represents style and quality. Marketed by Pragati Fashions, Zola was founded in Mumbai by Kirti Shah, and works on the stronger foundation of creativity and responsibility. “We are pioneers of Indian women’s fashion, operating in wholesale module and are known for providing incredible quality and designs at a reasonable cost that’s affordable,” says Kirti Shah, Director, Pragati Fashions, Owing to its unique offering, Zola has received CMAI Apex Award for two consecutive years. The company’s target group is primarily the Tier II and III cities. For every garment, Zola pays maximum attention to fabric selection, fitting and perfect quality. Zola has a wide array of products in women’s and kids’ segment, which include ethnic kurtis, western tops and tunics, western and formal shirts, denim, leggings, jeggings and skirts.
Fashion industry has become a challenging business. Zola with its passion and focus towards creating trends ahead of time has marked its position in the domestic market and garnered good response from its outlets.
Zola has been operating through MBOs for over a decade. It has widened its array of business by opening EBOs now. These are franchisees with an average store size of 300 sq. ft. carpet area. Zola has a pan India presence in over 15 countries with approximately 6,800 wholesale points of sale, which share the company’s quality standards and brand essence with inspiring collections for women and kids. Going ahead, Zola’s aspiration is to be the best casual fashion brand with an outstanding price-value proposition. It aims to capture market trends and newness in colour, quality fabrics and shapes, and expressing them in an effortless, relaxed and comfortable style. In short, as Shah says, “We want to make you feel good to look good.”