Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Zola attracts the youth with stylish, right priced fusion wear

Zola attracts the youth with stylishIndia’s fusion wear industry is on a growth curve and causing ripples in the women’s wear segment. Zola, a well-renowned brand for young women, is standing firm in the potential markets of ethnic and fashion wear. With every fifth person in India being an adolescent between 10-19 years and every third a young person below 24 years, fusion wear is a booming industry.

Earthy fashions making a mark in metros, small cities

In the women’s apparel market, there aren’t too many top-line Zola attracts the youth with stylish right priced fusionbrands to cater to the needs of the middle class, though the potential is big enough to give large space for many brands. Almost until two decades ago, was hardly any brand consciousness among middle-class women. The time was right to find a position in the branded apparel market with a brand exclusively for women, Kirti Shah, Founder of Pragati Fashion understood the demand and on time, which enabled the company to take the early bird advantage.

“We knew that was going to change. We understood, even the middle class was going to have a different approach in their choice consideration of buying apparel. The well-educated new generation might look for some big brands to talk about. We had comprehended this change in mindset and needs of women in advance,” says Kirti Shah, Managing Director, Pragati Fashion.

Zola aspires to win over markets in Tier II and III cities with an outstanding price-value. Capturing market trends and newness in colour, quality fabrics and paying maximum attention to fabric selection, fitting and perfect quality is its USP. The company's ‘Earthy Fashions’ philosophy comes with a brand promise of ‘We want to make you feel good to look good at affordable rates’, has worked well.

Zola has found a strong footprint across all geographies in the country with more significant inroads in Kerala. The ethnic wear segment is largely dominated by unbranded and local players, but Zola Ethnic is making its presence felt strongly. “We haven’t stuck to any special variant but made it for all variants. We keep the latest trends in mind so that we can deliver according to the sensibilities and changing mindset of people in big and small towns,’’ says Shah.

Varied portfolio for women and kids

The brand is seen in the two ends of the market: metros and small-towns, where branded products are sold. That bears testimony to the fact that Zola is a brand equally preferred by women in metros and rural India. Zola is a well-known brand for tops, kurtas, salwar, chudidars, jeans, gown, ethnic wear, girls’ wear, palazzo, leggings, tunics, middis, Indo western outfits etc. “By building a uniform brand for all these variants, Zola has created a greater recall value in the minds of women. For kids also the brand has a wide range of ethnic and western wear and night wear. It also has a fabulous marriage collection,” explains Shah.

The future for this concept is very brighter because in the future the highest spending power will be in the hands of teenagers. This age groups are the main driving forces for elders when it comes to buying patterns today, thanks to the huge social media exposure. Zola is cashing on this to do business and earn their bread and butter and sometimes even the cherry on the cake when the good times are rolling.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Trends that shaped the global fashion industry in 2019

Trends that shaped the global fashion industry in 2019

The fashion industry once again took centrestage in 2019 as several new trends and disruptive startups moulding and shaping the market made up the year. Like their global counterparts, Indian... Read more

Bespoke shirt brand 16 Stitches thrives ahead in India and abroad

Bespoke shirt brand 16 Stitches thrives ahead in India and abroad

Though the market for made to measure clothing is still at a nascent stage, the concept is fast catching in India. “There is an increased consciousness amongst people about what... Read more

Duke Fashions felicitated with MSME Award

Duke Fashions felicitated with MSME Award

Duke Fashions (India), a lifestyle brand with an affluent track record in manufacturing quality readymade garments with contemporary styling, has been honored with ‘Punjab State MSME Award’ for its Outstanding... Read more

“We need to build a better infrastructure and bigger clusters to compete with ot…

“We need to build a better infrastructure and bigger clusters to compete with other countries.”

India’s share in global textile exports has declined while that of other countries like Bangladesh and Vietnam is increasing. HK Magu, Chairman, AEPC expounds on the reasons for this decline... Read more

Nauti Nati to introduce a kid’s ethnic wear range, enter more MBOs

Nauti Nati to introduce a kid’s ethnic wear range, enter more MBOs

Kids’ wear brand Nauti Nati plans to foray into the kids’ ethnic wear segment. The brand caters to boys in the age group one to five years and girls six... Read more

Global brands making a mark in India

Global brands making a mark in India

The fashion retail and luxury space in India is booming faster than ever. A plethora of internationally reputed brands are available through both brick and mortar stores and websites. ... Read more

Cottonking continues innovating with shirts, plans retail expansion

Cottonking continues innovating with shirts, plans retail expansion

Popular shirts brand Cottonking has introduced a variety of shirts in its current range. “These include shirts with a carbon peach finish, stain-resistant shirts and a new range known as... Read more

Deal Jeans enhances its denim collection with a new kid’s range

Deal Jeans enhances its denim collection with a new kid’s range

“The act of wearing clothes has become a form of art, one that we call fashion,” says Sameer Patel, Chairman, Deal Jeans which has launched a new denim collection for... Read more

Skechers India plans 500 stores across India

Skechers India plans 500 stores across India

Skechers India plans to set up 500 stores across India in the next few years. These stores will be set up in Tier II and III cities. The brand also... Read more

Toonz Retail’s A/W collection stirs up a child’s enthusiasm

Toonz Retail’s A/W collection stirs up a child’s enthusiasm

The latest A/W ’19 collection by Toonz Retail resembles the enthusiasm of a small child. Colorful, vibrant and energetic, the collection offers a comfortable party ensemble. “The collection though heavy... Read more

MOST POPULAR NEWS
Go to top