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18 Fire’s new collection offers traditional garments in a modern avatar
Rakesh Morvadiya, Director, 18 Fire feels, it’s important for his brand to introduce new innovations in styles while keeping them minimalistic at the same time. “The styles should relate to... Read more
Welspun to unlock market potential with new branding, pricing strategies
One of the largest suppliers of home textiles to global giants like Walmart and Target, Welspun is on a mission to change the way Indians use their linen, particularly towels... Read more
Sneakers gain widespread acceptance in India with exposure to fashion trends
India isn’t exactly considered as a big player in the global sneaker market. However, shifting political dynamics, widespread exposure to new trends and growing disposable incomes is making Indian consumers... Read more
Candour London eyes double-digit growth this year
“Though the Indian lingerie is largely an unorganised industry, but for the past few years, visionary brands like us strive to bring a change by catering to customers’ diverse needs... Read more
Madame adds to the season’s freshness with its new collection
Sticking to its ethos of being a design-ahead brand, Madame continuously reinvents its multiple product categories with seasonal freshness. “Our upcoming collection boasts of multiple-layers of fabrics blended in a... Read more
Corneliani revamps style with a new collection
Corneliani’s new ‘Style & Freedom’ range for Fall/Winter 2019, presents a sophisticated, quintessential masculine and luxurious style through a contemporary filter to create the perfect balance of beauty, comfort and... Read more
Bonny to strengthen market presence, expects 20% growth this fiscal
“There is now a complete transformation in the way ethnic wear is handled with the segment becoming almost indispensable,” says Chetan Dharod, Director, Brand Bonny, a premium player in the... Read more
India’s National E-commerce Policy: A boon in disguise
Expected to reach $200 billion by 2026, Indian e-commerce market is likely to have a total user base of 829 million by 2021. This growth will be primarily driven by... Read more
Competition leads brands/etailers beyond metros to smaller cities
With competition in India’s metros and Tier I retail markets intensifying on account of escalating labor and real estate costs, many brands are veering towards the Tier II and III... Read more
Bodycare Creations looks to create a niche with new athleisure range
“Changing lifestyle preferences and a promising economy are compelling Indian consumers to be more health conscious and add new health and fitness routines to their already hectic lifestyle, primarily benefiting... Read more
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