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Hemant Jain, Director, KKCl on DFU LIVE Webinar#2: Consumer Bulao, Retailor Jitao!

Elaborating on the subject ‘Customer Centric Approach: Reaching out to the Customers, at their doorsteps’, Hemant Jain, Director KKCL, stressed we will have to accept the fact that store footfalls will certainly be affected. “We will have to assure customers about safety and hygiene norms, keeping it above our business interests. The good thing is every entrant is a quality and genuine customer, solving half the problems.” He further added, “We will have to increase engagement and communication efforts with customers, offering better service, reaching out to his doorstep with more options, trying to increase ticket size.”

 

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DFU Live Webinar #2: Highlights challenges to lure reluctant customers back to stores

The Webinar #2 organized by DFU Publications-DFU LIVE in association with TRRAIN on the theme: ‘Consumer Bulao, Retailer Jitao’ (Spiking Consumption, Winning the Customer Back), saw experts highlighting the challenges involved in attracting customers back to stores given the change in mindset post Covid-19. They also came up possib... Read more

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A simple, standardized retail policy to help accelerate India’s economic growth

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