Renowned designer Manish Malhotra presented his exclusive collection 'Banaras,' at the fashion show titled, ‘Banaras-A Tapestry of Indian Culture and Culture. The fashion show was held as a part of the ‘Prayas Dharohar Kashi Ki’ event by the Indian Minorities Foundation at the Namo Ghat in Varanasi, India.
The primary objective of this event was to promote and preserve the traditional Banarasi handloom craft while expanding its global reach. Set against the serene backdrop of the Ganges at Namo Ghat, this unique event held emotional significance as it marked the first-ever fashion show at this iconic location, thereby supporting the Bunkar community and skilled artisans of Varanasi. It was a celebration of blending traditional Indian craftsmanship with contemporary aesthetics.
The runway was graced by Bollywood stars Ranveer Singh and Kriti Sanon, elegantly adorned in Banarasi traditional attire crafted by Manish Malhotra. Kriti Sanon, resplendent in regal Indian red silk, epitomised the finesse of India's weaving tradition, while Ranveer Singh exuded charisma in a vintage purple Banarasi shikargah sherwani, paired with a silk kurta and dhoti. A total of 40 models showcased the distinctive Banarasi handloom collection, meticulously curated by Malhotra.
The ambiance of the show was elevated as models walked barefoot, their styling intricately weaving cultural identity through the adornment of mogras and bindis. The event saw attendance from diplomats, ambassadors, renowned fashion designers, Bollywood celebrities, and dignitaries, further emphasizing its significance.
Malhotra's dedication to support the skilled Bunkar community of Varanasi reflects his commitment to conserving the heritage of handloom and promoting sustainable fashion globally. During the event, 40 bunkars, including 2 Padma Shri awardees, were honored for their exceptional contributions to promoting and preserving Varanasi's rich craft.
Malhotra also unveiled his forthcoming endeavor: an exclusive collection curated to showcase Banarasi handloom at his Delhi Flagship Store, furthering his commitment to the cause. The event aligned with campaigns like #VikasBhiVirasatBhi and #KashiSangam, aiming to develop and preserve India's cultural legacy.
