19 September 2022, Mumbai:
Indian womenswear brand Mulmul has opened its flagship store in New Delhi.
The store provides a personalized styling service and a unique in-store experience where customers can shop the widest range with the help of a personal stylist. The store’s interiors completely align with Mulmul’s aesthetics and branding, along with a minimal classic colour palette, offering a rich feel to the overall in-store experience.
The flagship store offers a wide range of collections and exclusive product categories as well. With the festive season approaching, this store should be a go-to shopping place to have a leisure shopping experience.
Mulmul’s store launch was not an ordinary one. The day was full of events and entertainment with everything fancy--super fun selfies at the photo booth, mouth-watering gelato pop-up, a sketch artist, a creative florist offering beautiful flower bouquets, fancy drinks, and a music band performing live for all the guests.
Mulmul stores already exist in New Delhi, Noida, Mumbai, Kolkata, and Gurugram. Right after the launch of the flagship, two more stores were opened in Pune and Bangalore, making sure to make Mulmul’s in-store experience accessible to as many as possible.
Mulmul was born by intertwining Indian nostalgia with the idea of curating bespoke affordable luxury garments for the modern woman. Mulmul believes in weaving breathable, pure cotton timeless pieces that are equal parts skin-friendly and trailblazing.
