16 May, Mumbai 2025
Expanding its #IFeelNothing’ campaign, leading international lingerie brand, Triumph has launched its Spring/Summer (SS'25) collection.
Emphasizing unparalleled comfort, the new collection features seamless designs and breathable fabrics engineered for a barely-there feel.
The collection empowers women to feel confident and distraction-free throughout their day. It reinforces Triumph's commitment to creating intimate wear that prioritizes how women feel, highlighting ‘lingerie you'll love to forget.’
Featuring numerous short films, the campaign for this collection showcases relatable scenarios where Triumph lingerie allows women to be themselves without discomfort.
One film tenderly captures the essence of an Indian wedding, depicting a bride navigating her wedding day preparations with the quiet confidence provided by a comfortable and supportive Triumph bra.
The film illustrates how perfectly fitted Triumph lingerie allows her to feel cherished, celebrated, and utterly free to embrace the magic of her special day.
Bhavin Devpuria, Marketing Head-Triumph Group (India & Sri Lanka), opines, more than just selling lingerie, the campaign focuses on a feeling – the freedom to move, to live, to truly be yourself without a second thought.
The film elevates the brand Triumph from a reliable staple to a contemporary, fashionable brand that inspires confidence. It constantly pushes the boundaries of lingerie design, incorporating innovative technologies to enhance experience.
Ankur Damani, Commercial Director, Triumph Group (India & Sri Lanka), explains the spring summer 2025 collection features a palette of delicate intricate laces, soft pastels and vibrant pop of colours reflecting the season's joyful spirit. This campaign is for the woman who refuses to compromise—the woman who demands both unparalleled quality and cutting-edge style.
