To mark its 20th anniversary, India’s leading menswear brand, Indian Terrain is set to launch its latest campaign ‘The Spirit of Man, with brand ambassador cricketer Mahendra Singh Dhoni. The campaign balances style with substance to recognise the lives and aspirations of the brand’s audience. To set the pace for a new decade in its journey, the campaign showcases Dhoni highlighting the brand’s Autumn/Winter ’19 collection.
The campaign showcases how every person in the country, just by living his daily life and chasing personal ambition can contribute to the growth of a nation. Targeted towards the youth and millennials, the campaign encourages youngsters to pursue their dreams.
The campaign is being rolled out across a 360 degree media campaign including print, TV, cinema and multiple social and digital platforms. The TV campaign has been conceptualised by Indian Terrain’s advertising agency Brave New World, directed by Manoj Pillai along with the production House, Think Pot. It portrays the faces and lives of a cross section of men from the country acknowledging their contribution towards building the nation.