M&S, India to be home to homeware come Mar'22

25 February 2022, Mumbai:

Against the backdrop of the Covid19 pandemic where people were forced to be at home and spend more time at home and some of it has become the permanent behavioral change with households.

With consumers, the resultant elevated demand for home goods has only gone up & away.

The case in point is retailers such as Ikea, H&M, and now M&S are going all out trying to capitalize on the emerging trend.

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*“We are very pleased to finally be launching a Homeware edit in India. This is the right time as consumers are spending more time at home and are looking to update their living space.

In line with the market trend, for more Home shopping online, and our own omnichannel strategy, we’re introducing this collection across selected stores, our flagship website, AJIO and Myntra," said James Munson, managing director of Marks & Spencer Reliance India.

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*Figures mentioned in the above article have been sourced from Mint article.