18 November 2023, Mumbai
Women's ethnic wear brand Soch is poised for significant expansion, intending to double its store count this year after successfully launching 18 new locations in the previous year.
Notably, the brand revamped its Bengaluru outlet and is actively bolstering its online presence. Soch has prioritized the consumer experience by renovating several stores and unveiling a groundbreaking multi-storey, tech-infused shopping concept in Bengaluru's Jayanagar.
Embracing an omni-channel approach, Soch is integrating new features into its direct-to-customer e-commerce store. The introduction of 'Digital Tabs' will seamlessly connect online and brick-and-mortar outlets. The brand anticipates a substantial boost in its online revenue, aiming for a surge from 11% to 20% by 2026.
In addition to strategic expansion, Soch recently introduced its dazzling 'Baroque' collection, showcasing metallic hues and jewel-toned blouses in shimmering sarees. This festive line, blending simple silhouettes with captivating textiles, is meticulously crafted to resonate with a diverse age demographic.
The brand's financial performance is equally impressive, boasting a remarkable 60% year-on-year increase in revenue for the 2023 financial year.