Voonik, the online market place for women's fashion has launched a new retail format known as the mini channels. As per Hari Prasadh, Senior Vice President these are neither pop-up stores nor micro pop-up stores. They are micro store format shops that are very strategically located at our customer catchment areas and serve as neighborhood-friendly ... Read more
An amalgamation of ethnic and western style, fusion wear is rapidly taking over as an innovative solution to changing fashion sensibilities. Chic yet comfortable, these easily wearable garments are popular amongst Indian urban women across metros and small towns.
Growing demand in smaller cities
Initially, ethnic wear was restricted to the more m... Read more
The market for streetwear, despite the advent of new players, luxury collaborations and high-end designers, is still going strong. In fact, it may take quite a long time before the market, with so many crossovers and creative licenses, reaches its zenith. Brands like Nike and others continue to drive demand by producing limited quantities.
Growing... Read more
The men’s ethnic wear segment is seeing slow yet steady growth with manufacturers from other categories also jumping into this space. New players are being lured mainly by the growing market for ethnic wear.
People have become more sensitive towards dressing. They want both comfort and unique looks without losing the traditional touch in occ... Read more