AI reinvents shopping experiences through innovations
The integration of fashion and Artificial Intelligence (AI) is significantly impacting the fashion industry as technology-driven innovations are reinventing not only customers’ interactions with garments but also their online and offline shopping experiences. Application of AI by Indian designers Fashion designers Gaurav Gupta and Falguni a... Read more
‘Men in Pink’ Turtle’s new collections to revolutionise men’s fashion
Leading menswear brand Turtle is starting a new revolution in men’s fashion world with its new T-shirt collection ‘Men in Pink’. “We celebrate the color pink through this collection,” notes Narinder Kaur, Design Head of the brand. The collection’s highlight is dobbies and the prints on them. The brand has also in... Read more
Toonz Retail plans more stores across India
“Kid’s T-shirt category has shifted from basics to fashion,” points out Sharad Venkta, Managing Director and CEO, Toonz Retail – one of India’s premium kids wear brands. “The kids segment today demands more funky and quirky designs,” he adds. To cater to this demand, Toonz Retail recently launched its S/S&r... Read more
Monte Carlo to spread out further in Southern and Western India
Lifestyle brand Monte Carlo’s Autumn/Winter 2019 collection uses high quality yarns and fabrics inspired by latest trends around the world. “We have introduced many innovations in this collection,” notes Sandeep Jain, Executive Director of the brand. “For instance, the jackets collection have headphones and ipods in it. We h... Read more
No Nasties aims for 50 per cent growth with new products, online expansio…
Organic clothing brand, No Nasties, which launches new collections in Spring, Summer, Fall and Winter, aims to grow at 50 per cent this year. The brand will achieve this growth by offering more products besides increasing its online presence. Consumers prefer certified organic cotton One of the largest exporters of organic knits, the brand offers... Read more
Myriad Activewear: Innovations, new product categories to pep up growth
“The market should grow as fitness fad is taking over to find that sweet spot in fashion and fitness,” says Sunishka Goenka, Creative Director and Founder of athleisurewear brand Myriad Activewear. The brand recently launched a new collection inspired by utility wear and lightweight wear for faster movement and pace. “This collect... Read more
Etailer Zapyle makes luxury clothing affordable
As competition in Indian e-commerce market heats up, Zapyle, joins online players Myntra, Jabong, Koovs, Limeroad to offer personalised service experience to its customers. The e-tailer plans to make luxury fashion accessible and affordable for all fashion lovers. An online factory outlet for high-end clothing, bags, accessories and footwear, Zapy... Read more
More and more Indian fashion brands take to GOTS certified textiles
Actively engaged in educating and encouraging the use of certified organic clothing in India, international eco-label Global Organic Textile Standard (GOTS) is the stringent voluntary global standard for the entire post-harvest processing (including spinning, knitting, weaving, dyeing and manufacturing) of apparel and home textiles made with certif... Read more
Patanjali Paridhan makes aggressive expansion plans
Homegrown apparel brand Patanjali Paridhan, backed by yoga guru cum entrepreneur Baba Ramdev aims to integrate technology and fashion together, to offer globally competitive merchandise at affordable rates. The brand, which has three sub-brands under its umbrella, namely: Astha, Sanskar and Livfit, aims to be a one-stop shop for consumers. One of ... Read more
Organic cotton brand Satva Living to add a core range and menswear collec…
Representing a satvic life, the spring/summer collection of Satva Living is inspired by the crystals and minerals that draw out negativity from body and soul, and allow positive energy to flow through it. “This transition helps our consumers feel more resilient and mindful,” states Rina Nathani, Head-Global Retail-Suminter India Organic... Read more
Tantra brings a new range of t shirts for babies
Rajiv Ramchandani, Director of the T-Shirt brand Tantra believes that the T-shirts segment in India offers non-stop scope for creativity. “The segment, with its various sub-categories and age-wise demarcations, is a vivid universe in itself,” he says. The brand recently added a new ‘babies’ range to its collection. “Th... Read more
Indian retail may triple in size
The Indian retail market is expected to triple in size by fiscal ’25. Food and grocery and the apparel segments are likely to witness a compound annual growth rate of 27 per cent and 22 per cent. While stores in India may have suffered at the hands of e-commerce, they are likely to stay as a formidable force. Retailers have witnessed an exp... Read more
Online to offline paves the way for omnichannel retail in India
E-retailers are becoming increasingly aware of the importance of offline activities to attract new or re-engaging existing consumers. A recent study indicated around 95 per cent of retail sales are captured by offline retailers while two-thirds consumers who purchase online use the store either before or after the transaction. Offline retail offer... Read more
Reliance takes small stakes for a larger goal in India’s ecom space
The e-commerce market is heating up with a new competitor ready to challenge the supremacy of the Amazon. Reliance Industries owner Mukesh Ambani is piecing together a $2.5 billion strategy to take on the e-commerce giant in India. Ambani’s strategy involves a string of tiny acquisitions and stake purchases that would enable it to face the wo... Read more
Steady ad and marketing investment to fuel growth of branded apparel segm…
Fuelled by the festive season, branded apparel makers reported a steady increase in profit margins in the December quarter. As per Wazir Advisors, Aditya Birla Fashion & Lifestyle reported a 2.2 per cent increase in earnings before interest, taxes, depreciation and amortisation (EBITDA) margins for the quarter ended December 2018 as against 1.2... Read more
Numero Uno aims to be on par with global brands by 2020, chalks out growt…
In its new campaign Numero Uno brings together young unapologetic consumers, who dare to be aspirational, fashion-conscious and fearless. These youngsters are rebellious, expressive and courageous. The campaign pushes these young lionhearted souls to challenge their angst and admire their individuality. Along with this campaign Numero Uno has also... Read more
Online clothing brand PostFold chalks out plans for omni-channel retail
Soft colors and comfortable fabrics like Supima® cotton and viscose dobby dominate the Spring/Summer 2019 collection of brand PostFold. The collection includes button down shirts, polos, etc, for men and blouses, shirts, dresses, culottes and jumpsuits for women. “Each piece in this collection is elaborately made with subtle details addin... Read more
12 mantras to maintain brand competitiveness in tough times
A visionary academic leader and persuasive administrator, Professor Dr Darlie O Koshy is well known for transforming several educational institutions like the National Institute of Design (NID), Ahmedabad where he served... Read more
‘We are focusing strongly on the innerwear category’
Kavindra Mishra, Managing Director, India Business and Asia Pacific, Pepe Jeans, speaks exclusively to DFU Publications about the brand, its initiatives and the global denim industry. What is Pepe Jean’s mission... Read more
‘CMAI needs to take a leap into the next level’: Rahul Mehta
Rahul Mehta has been unanimously re-elected the President of Clothing Manufacturers Association of India popularly known as CMAI for the year 2018 - 2020. Under his leadership, CMAI has been growing leaps and bounds. He ... Read more
V-Mart aims to reach 1,000 towns in next few years
Delhi-based retailer V-Mart’s has operations in 172 cities across 17 states across India. The plan is to reach 1000 towns over th... Read more
Octave Clothing to expand store network
Ludhiana based-Octave Clothing plans to open around 50-60 stores in the Tier-II, III markets due to lower rentals which makes revenue b... Read more
Myntra to offer more discounts on ‘no return’ promise
Consumers who assure Myntra they won’t return the product will get additional discounts. The aim is to reduce the high level of r... Read more
Mumbai tops Reebok fitness survey
Mumbai emerged as the third fittest city in the country in the second edition of Fit India Survey conducted by Reebok. The survey maps ... Read more
Raisin provides women fusion wear
Parvati Fabrics, a leading in manufacturing of apparel owns brand Raisin that provides women contemporary fusion wear that is not only ... Read more
Amazon Retail to expand India operations
Amazon Retail India (ARIPL), currently present in more than 100 cities, plans to expand to another 60 Tier II, III cities in the next 1... Read more
Future Retail raises Rs 2,000 crore through warrants
Future Retail, the retail entity of the Future Group has raised around Rs 2,000 crore (approx $286.7 million) through issue of warrants... Read more
Parfait aims to have 150 shop in shops
Parfait hopes to have 150 shop in shops across India in a few months. As of now the US-based plus sized lingerie brand has 17 shop in s... Read more
Benetton exhorts citizens to rise
Benetton India has launched a video film that exhorts citizens to stand up to the aspirants to seats of power who might want to split t... Read more
Allen Solly caters to the working woman
Allen Solly offers vibrant and comfortable work wear for the new age working woman. The range is vibrant, colorful and offers the best ... Read more
Lux Industries; Q4 net profits up by 18 per cent
Net profit of Lux Industries for the fourth quarter ended March 2019 increased by 18 per cent to reach Rs 38 crore as against Rs 32 cro... Read more
Club Factory aims to be one stop fashion marketplace for sellers, consumers
Club Factory, a leading fashion e-com platform plans to make significant investments in warehousing, delivery, technology and marketing... Read more
Kewal Kiran targets Rs 1000 crore revenues
Kewal Kiran expects to touch Rs 1000 crores revenue in the next five years. The branded apparel retailer is looking at entering the chi... Read more
Renu Gupta prefers pure fabrics
Designer Renu Gupta best known for her brand S’mbles’ will showcase her ethnic wear collection ‘Embrace Colour’... Read more
Arvind Fashion cuts out loss making brands
Arvind Fashions is exiting loss-making global brands. Arvind Fashions is looking to sell the India licenses of Gant, Izod and Nautica. ... Read more
Brands flock to enter India
More than global 300 brands are expected to open stores in India in two years. A rapidly growing middle class, an increasingly powerful... Read more
Lifestyle stores adopt tech-led strategy for growth
Lifestyle Group is using AI and IoT to increase customer conversions and purchase value. The brand recently launched self-checkout kios... Read more
India’s import of Chinese footwear on the rise
Finished leather goods and footwear from China are flooding Indian markets. Footwear is a major import item from China into India, acco... Read more
Fbb launches two stores in Oman
India’s most preferred fashion destination by Future Group –Fbb launched two standalone stores in Oman last week at Mall of... Read more
Bebe returns to India
Bebe has opened an accessories store in Ahmedabad. The brand has come to India in partnership with Mikaya Brands. Bebe is a US apparel ... Read more
India’s online retail grows at 23 per cent
Online retail in India is growing at a CAGR of 23 per cent, says Jefferies. It is currently around 25 per cent of the total organised r... Read more
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