DFU Publications

A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Brands vie to grab a larger share of women’s leggings market

The market for women’s leggings traditionally saw the predominance of small local players from the unorganized segment. However, with the entry of big brands like as Lux Industries’Lyra, Dollar’s Missy and Rupa’sSoftline, the market is becoming standardised in terms of both prices and quality. Not limited by age unlike other... Read more

Denim maker Sangam India continues to strive ahead with innovations

“Comfort being in focus, stretch denim is taking over conventional denim,” says Ravi Taparia, Senior Vice President (Exports), Sangam India. “Heavy-weight rugged fabrics are being replaced by stretch fabrics. We make light-weight fancy denims with exotic fibers, which impart a feel of softness to our denim,” he explains. Wit... Read more

Turtle’s festive collection focuses on detachables

In its 25th year, Turtle, a leading menswear brand, has signed up Bollywood star Ayushman Khurana as its first-ever brand ambassador. Khurana has launched the brand’s new festive collection ‘Why’ Turtle Festive Winter’ 18 Collection. “Our style statement for this season is detachable,” explains Shitanshu Jhunjhun... Read more

Revolutionising fashion retail through Instagram

With a worldwide community of over one billion users, and 25 million businesses, Instagram, the photo- and video-sharing app has changed the way we live, interact and shop. Launched in 2010 and acquired by Facebook for $1 billion in 2012, the platform is used proactively by most fashion brands. Kolkata-based couturier Sabyasachi Mukherjee’s e... Read more

Nitrite launches a new range for women

Nitrite, a brand that offers sportswear, performance wear, active wear, yoga wear, gym wear, play wear and athleisure et all, recently launched a new range in women’s wear. The new range include: yoga wear, gym wear and atleisure wear with spandex for stretch and comfort. “We use knitted fabric with built in technology for moisture mana... Read more

6th edition of TANTU focuses on garment and shirt making technologies

"Prabir Jana, President, TANTU, in his welcome address said the theme was chosen based on audience suggestion – the technology of shirt making – the core apparel area. He explained the uniqueness of the seminar where information and knowledge is extracted from experts to maximise value to the audience. It’s an interactive seminar ... Read more

Innovations, creativity at the core of Classic Polo’s growth story

“Innovation, creativity and price are driving the current casual wear market, the biggest pie of the RMG industry in India,” says Usha Periasamy, Director, Classic Polo. “Current trends in this segment include: smart fit shirts and trousers, knitted shirts and innovative fabrics that give tremendous comfort and appeal. While linen... Read more

Unutilised capacity is slowing down denim projects in India”, Subir Mukhe…

With an emphasis on sustainability in its products and processes, Bhaskar Denim, one of the largest denim fabric manufacturers and suppliers in India, is focusing on super-stretches and indigo top structures with specialty prints. The brand launches two collections every year: Spring/Summer and Fall/Winter. “There is a trend towards reduced w... Read more

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable f…

Aéropostale’s A/W 2018 collection reflects modern sensibilities, new innovations and the best of youth fashion. The new Flex Denim collection offers a ‘4-way, 360 degree stretch’ denim that fits better, feels better and looks even better. The denim, crafted from premium quality 4-way stretch fabric, “enables the weare... Read more

India’s retail sector poised for mega growth by 2020

The Indian retail sector, boosted by rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes - particularly of the middle-class is projected to grow from $672 billion in 2017 to $1.3 trillion by 2020. Over the last two decades the retail sector has evolved rapidly to large multi-format stores in malls offering a global ... Read more