DFU Publications

A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Classic Polo to add 20-30 stores next year

Classic Polo’s S/S ’19 collection features nano interlock, injected, supima, linen cotton, mercerised, multi color inject, etc. It also offers bonding technology for knit/woven, micro knitted denim, micro dobby, oxford vertical striper polo as well shirts, four-way Lycra tee’s and shirts, micro checks, twill, printed, flex waistba... Read more

Bespoke clothing start-ups transforming apparel landscape in India

Taking consumers away from mass-produced and one-size-fits-all options to bespoke clothing is a growing expanse in India. While the concept was prevalent for long with neighbourhood tailors or boutiques it has re-emerged with better quality and fit than the ordinary tailored garments and brought with itself many start-ups as they have an advantage ... Read more

18 Fire creating unique styles and variety in fusion wear

The fashion industry has always been ruled by innovation and styling. Fusion wear brand blends innovation and style with the minimalistic and basic as it relates to the niche market that they target. “Mix & match is the key ingredient in 18 Fire products. We make our deep strength with our continuously innovative styles & cuts with di... Read more

India’s draft e-commerce policy to give level playing field to stakeholde…

The government recently released the draft e-commerce policy, intended to promote ‘Make in India’ and create a level playing field for homegrown companies. Once adopted, it could lead to the end of ‘deep discounting’ era and two of the largest online marketplaces, Walmart-owned Flipkart and Amazon, will be hit the most. Expe... Read more

Arvind reports tepid Q1 results, textile segment underperforms

Arvind, one of India’s biggest textile conglomerates, recorded moderate consolidated top-line growth in Q1 FY19 mainly due to the underperformance of the textile segment. This was largely on account of buyers pre-poning purchases prior to GST implementation from Q2 and a weak off-take of denim fabric. In contrast, a robust year-on-year (YoY) ... Read more

Fifty Degree launches a new collection of tees

Fifty Degree, the flagship brand of V3 Exports, recently entered the Indian T-shirt market. The brand specialising in men’s T-shirts has four categories: formals, basics, sports and casuals. To enhance its reach, Fifty Degree has tied up with e-commerce majors Flipkart, Amazon and Paytm for e-retailing within India. Fifty Degree’s brand... Read more

Comformance gaining grounds in work place

Need for comfort is slowly seeping into formal dressing as well because comfort is the most elemental form of being ergonomically sound. A recent study by Storm line, the foul weather gear producers, found 61 per cent people being surveyed had a negative perception of any company that enforced a strict dress code, and believed they would be more pr... Read more

Couture Week presented the best fusion of traditional and contemporary fa…

The yearly fashion extravaganza ‘India Couture Week’ presented an ensemble of luxury fashion. The five day fashion marathon of ICW 2018 saw some of India’s finest and most respected couturiers setting milestones in Indian bridal fashion for the upcoming season. Designers Anju Modi, Pallavi Jaikishan, Rahul Mishra, Reynu Taandon, R... Read more

Bodycare International to launch new kids’ products

A leading player in the kids’ innerwear, infant wear and thermals category, Bodycare International with its renowned brands Proteens and Bodycare Insider offers vests, briefs, trunks, panties, bloomers, boxers, etc in innerwear and T-shirts, lowers, capris, shorts, frocks, skirts, etc in apparels for kids in the age group of 0 to 14 years. Th... Read more

Madame wows Indian women with its fashionable line up

Offering western wear at affordable rates, Madame operates through over 150 EBOs. Recently it has opened four international stores in Nepal, Saudi Arabia, Bhutan, and plans to cover the Asia Pacific region. “We have divided our clients into two categories; MBOs and EBOs,” reveals Ankit Sood, Head-Fashion Trade Forecasting and Planning. ... Read more

GTE ’18 Bengaluru to showcase latest technologies and innovations

Garment Technology Expo (GTE), is one of the biggest and most comprehensive B2B expos for apparel machinery. The next edition of GTE ’18 will take place in Bengaluru from August 18 to 20, 2018 at Dr Prabhakar Kore Convetion Centre. This is the 8th edition of GTE to be held in South India. The three-day expo will showcase technologies related ... Read more

Bonjour’s display of new range of socks at NGF

Exclusive socks and hosiery brand Bonjour displayed the all-new color range of designer socks and winter socks in India’s largest apparel trade show, the 67th National Garment Fair being organised by CMAI. The collection offers fresh, trendy designs and utmost comfort. The socks are available at a reasonable price and provide quality comfort ... Read more

109° F aims to be among top five women’s brands

109° F’s new collection reflects the prominent colors of the season. It revives the trend of printed garments and styling too will be cleaner. “The color olive will dominate the season’s collection,” reveals Rahul Mehta, Managing Director, 109°F. “The brand, which aims to grow at 10 to 15 per cent, focuses on c... Read more