DFU Publications

A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Blackberrys moves to Ivalua to streamline supply chain

Blackberrys is counted among the top men’s suit brands in India for its unique range. With growing clientele, it has sustained its position among the top three domestic menswear brands in India (and the first to introduce off-the-peg suits). It operates in all retail formats pan-Indian viz. multi-brand outlets, ecommerce and large format bran... Read more

ONLY’s new collections is a mélange of pop culture and global fashion

Growing exposure to social media and e-commerce sites, increased brand awareness and disposable incomes are some of the key growth drivers in the western wear segments today. Fashion at Only, a Bestseller company brand, can be distinguished from other western wear brands because of the attention to detail, versatile runway styles, perfect cuts and ... Read more

Vero Moda to spread retail, foray into newer markets

Western wear over the years has become an essential part of Indian woman’s wardrobe. With the influx of global high-street brands, women have a variety of options. This exposure has significantly contributed to the growth of western wear category in India. The Vero Moda woman craves fashion that is classy and chic while being affordable. They... Read more

Raymond prepping up to be a versatile brand

Mere mention of Raymond conjures up the persona of ‘The Complete Man’, which has been their tagline for decade. With evolving fashion trends, the company has now given it a twist to its communication strategy which goes: ‘All Black Collection’. The campaign features storytelling from a visually impaired protagonist. For its ... Read more

Facing financial pressures, is Alok Industries on the verge of closure?

Alok Industries, one of the most formidable players in Indian textile space, has been reeling under financial pressure and may soon be declared bankrupt if the dues aren’t paid. The current 270-day deadline for resolution set under the insolvency code is already over and the company management is trying to get some more time to get out of suc... Read more

Fusion Beats: Creating a niche with a mix of traditional & western we…

Fusion clothes fill the gap between the western and the traditional, and in India, Fusion Beats has created a niche in this space. Modern women seek for garments, which are a combination of modern and western wear. The main influencing points are silhouettes, cuts and the trends. Easy going and comfortable wear is given priority by contemporary wom... Read more

Bengaluru to host last show of JFW S/S ’18 runway showcase

Junior’s Fashion Week is all set to conclude its Spring/Summer 2018 at Bengaluru with international brands like U.S. Polo Assn. Kids, Cherry Crumble California, Marks & Spencer, The Children's Place, Flying Machine Boyzone showcasing their Spring ’18 collection. Bringing inimitable magic to the entire fashion and lifestyle industry,... Read more

Soch launches week wear collection, focuses on retail expansion

Women’s ethnic wear market is growing consistently with the infusion of a variety of new silhouettes and styles that enhance the fashion quotient while being comfortable. Trendy fusion wear, which has successfully managed to integrate western trends into traditional ethnic designs, has helped to expand the reach of ethnic wear. Earlier, ethni... Read more

Predictive Analytic tools helping brands/retailers stay ahead in fashion

With designer labels filling up consumer’s wardrobes and fashion changing at lightning speed, the attention span of consumers is less than that of a goldfish. Given this scenario, designing clothes that last beyond the next week seems foolish. Therefore, to help designers traverse through the fashion landscape with solid direction, tech compa... Read more

India’s growing prominence in global e-com landscape

The Hong Kong Trade Development Council has published a research on India’s growing e-commerce consumerism. As per the report, India is considered a difficult market to do business, despite substantial improvement in the ease of doing business in recent years. In the World Bank’s Doing Business 2018 report, India jumped up 30 places fro... Read more

Duty-free Chinese fabrics get converted into RMG in Bangladesh, enter Ind…

Increasing apparel imports particularly from Bangladesh is silently disrupting India’s domestic textile value chain from fibre to apparel, suggest some reports. The industry has asked for immediate government intervention to impose sourcing restrictions in order to cut the damage. A team lead by Prabhu Dhamodharan, Convenor, Indian Texpreneur... Read more

No Nasties optimistic about growth of organic clothing in India

No Nasties today is one of the largest exporters of organic knits. Speaking about their upcoming collection and its emphasis on organic clothing, Apurva Kothari, Founder, No Nasties, says, “We do not make just T-shirts, we are a full fashion brand now. We only make 100 per cent organic and fair trade clothing and it has not been that difficul... Read more

V Bazaar eyes 562,000 sq. ft. retail space by March 2020

Knitwear as a category is not only more value for money but also trendy and in-fashion for V Bazaar’s customer base. The category contributes more than 70 per cent of sales revenue in casual wear segment. Knitwear’s contribution is around 40 per cent in the entire range of products available in stores. Omni-channel growth As far as br... Read more

Alcis Sports to open more EBOs this year

The active wear and athleisure market in India is poised for big growth as it’s passing through an exciting and interesting phase as the line between performance wear and lifestyle wear has almost disappeared. With more and more Indians inculcating an active lifestyle, it is giving boost to the active wear market. The market size for this seg... Read more

Reuniting global brands at JFW Delhi extravaganza

Junior's Fashion Week’s next runway to be held on June 10, 2018, at Pullman-Aerocity in New Delhi, will be a big fashion extravaganza where all leading global brands will come together under a single roof. The runway will showcase the Spring Summer 2018 collection of internationally acclaimed brands such as USPA Kids, Cherry Crumble Californ... Read more

Dollar aims to be Rs 2,000 cr company by 2024

The new and emerging consumer trends and product advancements has helped innerwear evolve over from just being a conventionally utilitarian product. The advent of new shades like pop colours, glow shine waist bands; abstract patterns and stretchable and quick dry fabrics, sleepwear, active wear, intimate wear, athleisure, maternity wear in the inne... Read more