Exposed to latest fashion trends on the internet, consumers from small cities are demanding latest cuts and designs from apparel makers. In order to cater to their tastes, value-fashion brands such as Max Fashion, Reliance Trends and Pantaloons are tailoring their collections and store formats to woo them.
Internet access, higher disposable income... Read more
The luxury market, comprising of products, services and assets is growing at around 5 per cent. The luxury products market forms around 30 per cent of this total market. Internationally, the market has stagnated in the recent past (2012-17) due to several macro-economic and global factors. Notable among them being the crackdown on corruption and gi... Read more
Madame from the house of Jain Amar Clothing (JACPL) has been a strong player in the women’s wear segment. Madame, with time, has decoded its strategies to counter competition from foreign brands. Since it believes in being market- responsive, the brand has established an in-house manufacturing unit that enables it to restock within seven days... Read more
“Sustainability will drive future fashion trends,” says Vijay Kapoor, Managing Director, Derby Jeans Community. The brand is launching innovative sustainable shirts as a part of its S/S ’19 collection. “This collection reduces 80 per cent water and energy consumption in garment manufacturing process,” he adds. The S/S ... Read more
Though economic expansion is happening across Asia, 2019 will be the year when India will take center stage. As highlighted in McKinsey’s latest ‘State of Fashion report written in partnership with the Business of Fashion, India’s ascent is one of 10 trends the fashion industry needs to watch out for in 2019.
Retailers leverage t... Read more
“New styles in our globally loved Armourette family for the Spring ’19 season bring a world of lightness, playing with lace, contrasting lining and transparency,” says Jennifer Kapasi, Head of Operations (India), Triumph International. The brand recently launched three new bra collections:
Magic Wire Collection: The latest bra to... Read more
CMAI's Apparel Index for Q3 (Oct-Dec FY 2018-19) reveals growth rate was better than previous quarter but still lower than expectation. In fact, Giant brands at 6.00 points report a dip in growth, compared to Q2, when Giant brands reported an impressive growth of 8.36. However, all other brand groups have shown improvement over last quarter.
Mid a... Read more
Plus size brand Xmex does not believe being fat is good. However, it believes overweight women can ace the look. “These women are beautiful the way they are” says Hemant Pursnani, Director of the brand which strives to make plus size women beautiful. “The whole concept of our brand is to make women feel confident and attractive ir... Read more