AEPC, to mark the unveiling of the ‘Statue of Unity’ in Gujarat on October 31, 2018, organised the ‘Fabric of Unity", an event to commemorate the Indian textiles industry. Smriti Zubin Irani, Union Minister of Textiles, Government of India graced the event attended by EC Members of AEPC, Officials from Ministry of Textiles and s... Read more
Voonik, the online market place for women's fashion has launched a new retail format known as the mini channels. As per Hari Prasadh, Senior Vice President these are neither pop-up stores nor micro pop-up stores. They are micro store format shops that are very strategically located at our customer catchment areas and serve as neighborhood-friendly ... Read more
An amalgamation of ethnic and western style, fusion wear is rapidly taking over as an innovative solution to changing fashion sensibilities. Chic yet comfortable, these easily wearable garments are popular amongst Indian urban women across metros and small towns.
Growing demand in smaller cities
Initially, ethnic wear was restricted to the more m... Read more
The market for streetwear, despite the advent of new players, luxury collaborations and high-end designers, is still going strong. In fact, it may take quite a long time before the market, with so many crossovers and creative licenses, reaches its zenith. Brands like Nike and others continue to drive demand by producing limited quantities.
Growing... Read more