DFU Publications

A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Jockey India aims for steady growth with new launches

In order to make retail partners and clients aware of its range of outwear, menswear brand Jockey India, participated in the recent National Garment Fair for the first time. “Platforms like these help us meet not only retailers and distributors but also end-consumers,” explained Ritesh Kumar, Sr RSM. The brand, which recently launched N... Read more

Demand attracts many brands to women’s denim segment

Demand for denim wear is growing among women globally, as a recent study by NPD Group done among US women revealed US women purchased 22 million more jeans in 2018 than in 2017. In India too, jeans have gained popularity amongst women of all ages, shapes and sizes because of their comfort, functional aspects and durability. Women comfortable with w... Read more

Brands explore new strategies to make the most of omnichannel retail

Though six out of ten consumers use at least one digital channel for their shopping of apparels and garments, retailers still value the importance of physical stores. This is leading to the adoption of a combination of physical stores with digital channels to provide customers with wider choice. A recent Apparel Omnichannel Survey of more than 3,00... Read more

‘NGF has grown in stature over the years,’ says CMAI President Rahul Meht…

The 69th National Garment Fair held from July 16 to 19, 2019 at the Bombay Exhibition Center, Mumbai hosted over 1,000 exhibitors representing around 1,100 brands. “This is a huge growth from the first NGF which had only 17 participants,” says Rahul Mehta, President, CMAI-organiser of the fair. Terming the entire journey of 68 years as ... Read more

Fashion retailers record a dip in sales for second consecutive quarter

Its slowdown for some of the biggest fashion retailers in India as retail giants like Pantaloons, Brand Factory, Shoppers Stop, Central and V-Mart reported less than 7 per cent same store sales growth (SSG) during the first quarter of FY 2019-20. In Q1, SSG was lower than the 9 per cent reported in Q4 of last financial year. Sector experts attribut... Read more

LIVA ventures into saree category at the Kolkata Fashion Expo

LIVA, the new age fabric from the Aditya Birla Group, forayed into the Saree category by launching a new collection at the recently-held Kolkata Fashion Expo. Sponsored and presented by LIVA, the event featured a fashion show displaying LIVA fabrics along with a loungewear collection by the Value Chain Partners. Indian celebrity and fashionista Ma... Read more

New brands queer the pitch for unorganised players

Women’s ethnic wear has always been the prima donna of the women’s wear segment, sitting smugly in its invincible hold over Indian women. However, hard western wear might be trying to make inroads into the women’s fashion, Indians have always been, and will be traditionalists at heart. Ethnic wear will always cut across all geogra... Read more

Kidswear to evolve with a well-structured approach

Kidswear is evolving into an independent segment with brands adopting cool and vibrant designs in their collections. “Brands are following the right trends and carefully choosing their color combinations,” says Sohail Patca, Director, Ruff. The brand adorns its street smart garments with funky detailing, cool prints and bright colors in... Read more

Pretty Secrets answers Indian women’s inner wear needs

Indian women are waking up to the fact that buying lingerie is part of the essential shopping basket list and not a luxury item to be splurged on sometimes when purse strings are loose. Brands are now focusing on understanding their customer base and the varied similarities and differences across different geographies and psychographic backgrounds.... Read more

Parx launches sports-inspired collection for the energetic youth

Parx, a casual wear brand known for its attitude and vibrancy has launched its autumn/winter 2019 collection. Right from its inception in 1999, the brand has been the preferred choice of customers in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for "beyond work... Read more

Structured approach, organic materials help brands achieve sustainability…

The fashion world is becoming organic with both big and small-scale fashion retailers, such as H&M, Wills Lifestyle, W and Akira Ming, opting for organic materials, natural dyes and designs to minimise wastage. For example, in February 2019, ITC owned fashion retailer WLS (formerly Wills Lifestyle) announced that henceforth all its garments wil... Read more

Latin Quarters clocks-in growth with trendy line, affordable prices, reta…

A woman’s lifestyle brand, Latin Quarters aims to add denim dresses, shirts and jump suits to its AW 19 collection alongwith the regular evening dresses and tops. “We will use a lot of cotton viscose base, rayon as well as laces in this collection,” informs SaurabhJhingam, Director of the brand. “The collection will also inc... Read more

Wedding industry glows with new opportunities for designers

December has always been traditionally known as the month of weddings. It was the period when extended family and members of the Indian diaspora assembled to celebrate joyous moments together. However, now, tastes are changing, and weddings are being held the whole year-round. This along with the growing population of youth, increasing income and u... Read more

Harmonizing retail the new way to balance offline-online sales

Over the last few years, India’s retail industry has revolutionised at a breakneck pace with digital disruptions redefining the sector with its cutting edge technologies. Gone are the days when the local kirana stores or the roadside clothes shops were considered the ultimate shopping destination. The rise of online shopping portals over the ... Read more

Ethnic brand Yufta aims high with a fivefold growth this year

Brand’s Yufta’s A/W 19 collection incorporates gold prints on bottoms. “This is a new innovation not yet been explored by anyone,” says Ravi Khandelwal, Co-Founder of the brand. The collection offers two ranges: morning dresses and evening dresses. “The range of morning dresses is comfortable, light and subtle as women... Read more

Menswear becomes smart with new design and color trends

Marian Park, Fashion Editor, WGSN sets out key trends for menswear for the season. As per Park trends are full of contradictions. While tailoring is slouchy, streetwear is refined. The continuous adoption of new trends is creating a smart and casual menswear that is not only versatile but also of utmost value to consumers. The key menswear prints,... Read more

Bright outlook for Indian fashion as brands adopt new growth strategies

Partly due to the limited purchasing power of consumers and the Lok Sabha elections that disturbed the business flow, apparel retail in the summer season failed to meet expectations of many brands/retailers. “However, with elections over, money flow from the government is expected to increase leading to a rise in purchasing power for the up... Read more

Grado launches a spectacular range of tweeds

Grado’s new sought after range of Ombres in tweeds is spectacular. The range offers latest blends, colors and patterns along with unique designs in engineered fabrics. “In tune with the festive season, there is a whole range of printed fabrics in bright pop colors in PV and chalk stripes,” says Rajendra Agarwal. The brand is also ... Read more

EXCLUSIVE

12 mantras to maintain brand competitiveness in tough times

A visionary academic leader and persuasive administrator, Professor Dr Darlie O Koshy is well known for transforming several educational institutions like the National Institute of Design (NID), Ahmedabad where he served... Read more

‘We are focusing strongly on the innerwear category’

Kavindra Mishra, Managing Director, India Business and Asia Pacific, Pepe Jeans, speaks exclusively to DFU Publications about the brand, its initiatives and the global denim industry. What is Pepe Jean’s mission... Read more

‘CMAI needs to take a leap into the next level’: Rahul Mehta

Rahul Mehta has been unanimously re-elected the President of Clothing Manufacturers Association of India popularly known as CMAI for the year 2018 - 2020. Under his leadership, CMAI has been growing leaps and bounds. He ... Read more

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