DFU Publications

A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Campus Sutra targets growth through product, retail expansion

“We keep pushing the envelope and introduce newer and better version of our products every season,” notes Aditya Agarwal, Co -Founder. “This season, we are focusing on technologies like UV Protection, SPF 30, odourfree and Cool Tex,” he adds. Some of the tech trends that the brand has used include: Reuse of 90 per cent of th... Read more

Asics expanding product range and retail network

Rajat Khurana, Managing Director-Operations, Asics feels, yoga pants and gym clothes have taken over the mainstream apparel sector and are even threatening to dethrone denim as the go-to basic. The brandis currently expanding its presence in new categories to offer tracks suits, heritage inspired tees and shorts to go with its modern hybrid range o... Read more

Reliance set to disrupt e-com in India

Reliance Retail is working on creating the world’s largest online-to-offline platform. The behemoth is well positioned to create massive disruption in the market. It has a history of launching operations via massive discounts. Due to the recent changes in e-commerce policy and the restrictions on an inventory-led model for marketplaces with... Read more

Smag introduces athleisure series, expects 40 per cent market growth

Celebrating 10th year of its establishment, Smag Retails is introducing an athleisure series in sweat shirts and knitted coats in blazer categories. “Sweat shirts and jackets are in demand,” notes Varinder Joshi, Head Marketing of the brand. In sweat shirts, grindle, melange and bright colors are trending while jackets made of nylon and... Read more

H&M India sales cross Rs 1,100 crores

H&M has crossed Rs 1,100 crores in sales in India during the year ended November 2018. The Swedish fashion retailer entered India in October 2015. The company has been lucky that in India it has not been carrying any big inventory and didn’t require torun any big mid-season sales here for the year. Further the expansion strategy of the ... Read more

Numero Uno looking to create meaningful classic products

In its S/S ’19 collection, Numero Uno focuses on macro trends. For example, Feeling Natural, is a theme inspired by nature, with its slubby, injected textures and home -spun structures in cotton blend pique knits adopts a timeless mood, “Simple shapes in a palette of neutrals and pastels lend an enriched summer vibe with pale blue ... Read more

Myntra chalks out new strategies to drive growth

A lot is taking place at Myntra. Firstly, the e-commerce company plans to move out of its current Bengaluru office in the next few months. Its parent company Flipkart Group is currently working out a lease agreement in a nearby location in Silk Board as the company’s existing facility did not comply with the Indian fire safety norms or standa... Read more

I Wear Me nurturing organic concept through retail and product expansion

“India is still warming up to the idea of organic,” says Hina Palkar, Director, I Wear Me, a premier T-shirt brand that offers 100 per cent organic cotton tees. “Although the organic food category is doing extremely well, organic clothing is yet to make a mark on the minds of Indian consumers. We need to make a lot of communicatio... Read more

A promising season ahead for Oner with new collections

As per Rishav Jain, Managing Director of Oner, “T-shirts are the universal choice of women across the world due to their comfort and moderate pricing.” The brands summer collection 2019-20, offers outerwear, knitwear, sweatshirts, tops, shrugs and t-shirts. International brands increase style options, domestic brands add value Jain poi... Read more

Pepe Jeans’ new collection to make customers cozy and stylish

The upcoming autumn/winter 2019 collection of Pepe Jeans India focuses on making customers feel cozy. The collection through its cappuccino, forest green, ochre, pops of orange, blue and grey tones offers a feeling of warmth. “The menswear, a mix of urban and countryside clothing, features tactile chunky knits, hoodies, plaid shirts and archi... Read more

New innovations to fuel Duke’s market growth

Drawing inspiration from European Fashion, Duke Fashions India recently introduced light weight sweaters, quilted interlocks and fancy jacquards. The brand, which emphasises equally on fashion and functionally, targets 30 per cent growth in business in the forthcoming season. “We are expanding into the footwear and E-com categories where we e... Read more

With new styles and fabrics, trousers make a new fashion statement

From straight legs and wide crotches on wool, trousers have evolved into a key fashion element. The global trousers market now offers all kinds of fabrics and colors. A range of trendy trousers are available for both men and women, which has boosted the sale and export markets. The trousers market India is expected to grow at a CAGR of 8 per cent ... Read more

Reviving Kachchhi handloom sector through alternative initiatives

The Indian textile sector was once the largest and most diverse in the world. However, post independence, growth in the sector declined. Powerlooms replaced handlooms, yarn became more expensive and wages for handloom workers remained low. This has led to weavers in most parts of the country, abandoning this craft. However, the handloom weaving sec... Read more

Woodland expects business to grow as demand for t-shirts increases

Major outdoor gear, footwear and apparel brand, Woodland expects its business to grow at a good rate in the forthcoming season. “We expect increased demand for apparels, shoes and accessories,” says Harkirat Singh, Managing Director. Well established in knitwear segment, the brand offers T-shirts in polo, round and V-neck style. “... Read more

Max Fashion to enter 20 new markets

Max Fashion, the leading fashion brand from the house of Landmark Group, plans to enter 20 new markets during the financial year 2019-20. It is currently present in around 280 stores in India. The brand is also betting big on the kid’s category to drive its growth in the Indian market. It recently collaborated with Disney’s Marvel `Ave... Read more

Oner to offer best styles and prices through new collection

Oner is looking forward to a promising season ahead, and endeavors to offer the best in terms of style and price. It has four EBOs besides being present in over 500 MBOs. “We are also present in all large format stores such as Shoppers Stop, Reliance, Globus, Lifestyle, Central etc,” notes Rishav Jain, Managing Director. Women’s ... Read more

Mustang to lead with new stores, e-commerce growth

Iconic clothing brand Mustang plans to incorporate vibrant hues in its current and upcoming collection. “The designs in this collection will be bolder,” says Lubeina Shahpurwala, Partner, Mustang. The brand witnessed an incredible surge in knitwear industry due to various product and fiber innovations. “Formal outerwear is being m... Read more

Petit Royal to go online, launch a range for newborn babies

Meaning ‘little royal’ in French, kids wear brand Petit Royal believes every child should feel special and royal wearing their products. The brand, launched in February 2016 in Mumbai, plans to launch a new collection in pastel colors for the forthcoming season. “As the unicorn theme for girls is trending, we plan to customise som... Read more

EXCLUSIVE

12 mantras to maintain brand competitiveness in tough times

A visionary academic leader and persuasive administrator, Professor Dr Darlie O Koshy is well known for transforming several educational institutions like the National Institute of Design (NID), Ahmedabad where he served... Read more

‘We are focusing strongly on the innerwear category’

Kavindra Mishra, Managing Director, India Business and Asia Pacific, Pepe Jeans, speaks exclusively to DFU Publications about the brand, its initiatives and the global denim industry. What is Pepe Jean’s mission... Read more

‘CMAI needs to take a leap into the next level’: Rahul Mehta

Rahul Mehta has been unanimously re-elected the President of Clothing Manufacturers Association of India popularly known as CMAI for the year 2018 - 2020. Under his leadership, CMAI has been growing leaps and bounds. He ... Read more

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