After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational brand for the youth which led to the inception of Artimas Fashions in early 2019 with an investment of Rs 7 crore.
Creating brand awareness... Read more
Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The store made business worth Rs 2.2 crore within a few days of opening which further inspired it to launch a second store a month later. Undeterred by the challenging environment... Read more
A new initiative of the CMAI, the Vendor Sourcing Fair will be held at the Hotel Sahara Star, Mumbai from April 22-23, 2020. “This fair will facilitate vendorship business between the buyers and sellers. Only those buyers who buy under their own label will be allowed,” says Rahul Mehta, Chief Mentor, CMAI.
Many brand owners in the SME ... Read more
Aided by the chilly weather, winter wear sales have jumped 15 to 20 per cent in north India. Winter apparel is driving sales in north India from December, a welcome change from subdued consumer sentiments that prevailed earlier in 2019. Sportswear brand Puma witnessed 40 per cent growth in sales of jackets and sweatshirts. Over the last two weekend... Read more
Bombay Dyeing is eyeing revenue of Rs 500 crores by 2020. It is betting big on its menswear brand Cezari to drive growth. It currently has 27 company-owned stores, 3,000 multi-brand stores and over 400 franchise stores across India. The company reported a consolidated net profit of Rs 162 crores for the December quarter as against a net loss of Rs ... Read more
The entry of global brands in Indian markets has changed the branded RMG segment. Gone are the days when clothes were made in plain and basic styles and were available in limited colors. “Now, they are available in a variety of fabrics, textures, shades, styles and patterns,” says Prashant Awasthi, Marketing Head, Oxemberg which recentl... Read more
With increasing health consciousness and more people indulging in water related activities, India’s swimwear segment is witnessing a huge growth with growing demand for various styles and colors across all age groups.
Earlier, swimwear was considered the exclusive apparel of professional swimmers. But easy accessibility to resorts, beaches a... Read more
Store expansion is a key focus area for Aditya Birla Fashion and Retail. Some 150 stores will be opened in this quarter alone. The company has a network of 2,999 stores in India, along with 6,200 point of sales in department stores across the country.
Strong demand during the wedding season in October and November followed by severe winter in part... Read more
Offering a wide range of premium textiles including bottom weights, suitings, finer fabrics, and household linen since 1897, Birla Century now aims to focus on its brands and export businesses.“We aim to shift 60 per cent of our business to brands and exports in the next two years. For this, we plan to move away from the trader segment to OTC... Read more
The soon to be launched lingerie range from Bodycare Creations will focus on the needs of modern woman. “We will add new patterns such demi-cups to our existing bra range besides experimenting with new light and pastel colors,” notes Sanjay Dawar, Director of the brand. The fabric for this collection will mostly be cotton “As it p... Read more
Over the last few years, retail has emerged as one of the most vigorous and fast-paced industries in India with retailers using latest technologies and new generation tools like data analytics, social commerce, CRM solutions, etc. Indeed traditional and unorganised retail formats continue to dominate the Indian retail market. However, organised ret... Read more
An independent third party inspection service company, RSJ Inspection works as a quality control partner for securing Indian imports. The company was recently accredited as the rating agency for the zero defect initiative (ZED) launched by the Indian government. Sarath Chandran, Director of the company elaborates on this initiative.
The Zero... Read more
While some brands directly purchase garments from vendors, others buy fabrics which they convert into garments. Curve Garments’ manufacturing process begins with purchasing yarns, converting them into fabrics and processing them. “This helps us reduce the MRPs of our products besides boosting turnover. It also helps in providing a good ... Read more
Inspired by the beach and other summer activities, like cycling and gymnastics Mustang’s Spring/Summer ’20 collection focuses on cool color patterns. “Comprising a variety of socks like ankle and short length, techno-driven and health socks, this collection reflects summer breeziness through its innovative designs and prints,&rdqu... Read more
Finance Minister Nirmala Sitharaman presented Union 2020-21, on Saturday, February 1, 2020. The Budget addressed following important points related to textile, apparel and fashion industry:
• Anti-dumping duty on PTA abolished
• National Technical Textiles Mission to be set up
• Review of Rules of Origin in FTAs
• Schemes... Read more
Called ‘Banthan’ the Spring/Summer collection from Raisin is all about curated pieces of effortless and free-flowing garments. “Inspired by summer escapades, sand and urban nomads, this collection is an ode to the dunes and its lively culture. It salutes the long history of brand’s handiworks,” says Vikash Pacheriwal, ... Read more