Indian women are waking up to the fact that buying lingerie is part of the essential shopping basket list and not a luxury item to be splurged on sometimes when purse strings are loose. Brands are now focusing on understanding their customer base and the varied similarities and differences across different geographies and psychographic backgrounds.... Read more
Parx, a casual wear brand known for its attitude and vibrancy has launched its autumn/winter 2019 collection. Right from its inception in 1999, the brand has been the preferred choice of customers in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for "beyond work... Read more
The fashion world is becoming organic with both big and small-scale fashion retailers, such as H&M, Wills Lifestyle, W and Akira Ming, opting for organic materials, natural dyes and designs to minimise wastage. For example, in February 2019, ITC owned fashion retailer WLS (formerly Wills Lifestyle) announced that henceforth all its garments wil... Read more
A woman’s lifestyle brand, Latin Quarters aims to add denim dresses, shirts and jump suits to its AW 19 collection alongwith the regular evening dresses and tops. “We will use a lot of cotton viscose base, rayon as well as laces in this collection,” informs SaurabhJhingam, Director of the brand. “The collection will also inc... Read more
December has always been traditionally known as the month of weddings. It was the period when extended family and members of the Indian diaspora assembled to celebrate joyous moments together. However, now, tastes are changing, and weddings are being held the whole year-round. This along with the growing population of youth, increasing income and u... Read more
Over the last few years, India’s retail industry has revolutionised at a breakneck pace with digital disruptions redefining the sector with its cutting edge technologies. Gone are the days when the local kirana stores or the roadside clothes shops were considered the ultimate shopping destination. The rise of online shopping portals over the ... Read more
Brand’s Yufta’s A/W 19 collection incorporates gold prints on bottoms. “This is a new innovation not yet been explored by anyone,” says Ravi Khandelwal, Co-Founder of the brand. The collection offers two ranges: morning dresses and evening dresses. “The range of morning dresses is comfortable, light and subtle as women... Read more
Marian Park, Fashion Editor, WGSN sets out key trends for menswear for the season. As per Park trends are full of contradictions. While tailoring is slouchy, streetwear is refined. The continuous adoption of new trends is creating a smart and casual menswear that is not only versatile but also of utmost value to consumers.
The key menswear prints,... Read more
Partly due to the limited purchasing power of consumers and the Lok Sabha elections that disturbed the business flow, apparel retail in the summer season failed to meet expectations of many brands/retailers.
“However, with elections over, money flow from the government is expected to increase leading to a rise in purchasing power for the up... Read more
Grado’s new sought after range of Ombres in tweeds is spectacular. The range offers latest blends, colors and patterns along with unique designs in engineered fabrics. “In tune with the festive season, there is a whole range of printed fabrics in bright pop colors in PV and chalk stripes,” says Rajendra Agarwal. The brand is also ... Read more