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18 Fire’s new collection offers traditional garments in a modern avatar

18 Fire’s new collection offers traditional garments in a modern avatar

Rakesh Morvadiya, Director, 18 Fire feels, it’s important for his brand to introduce new innovations in styles while keeping them minimalistic at the same time. “The styles should relate to every niche market segment we target,” he adds further saying, “our style statement for coming festive season includes a lot of flared c... Read more

Welspun to unlock market potential with new branding, pricing strategies

Welspun to unlock market potential with new branding, pricing strategies

One of the largest suppliers of home textiles to global giants like Walmart and Target, Welspun is on a mission to change the way Indians use their linen, particularly towels and bedsheets. The homegrown company, which aims to be a Rs 500 crore brand by 2023, recently launched a new brand called Welspun, whose low inventory business model and relia... Read more

Sneakers gain widespread acceptance in India with exposure to fashion tre…

Sneakers gain widespread acceptance in India with exposure to fashion trends

India isn’t exactly considered as a big player in the global sneaker market. However, shifting political dynamics, widespread exposure to new trends and growing disposable incomes is making Indian consumers more connected with the global fashion and footwear industry than ever before. Consequently, sneakers are being widely accepted by the co... Read more

Candour London eyes double-digit growth this year

Candour London eyes double-digit growth this year

“Though the Indian lingerie is largely an unorganised industry, but for the past few years, visionary brands like us strive to bring a change by catering to customers’ diverse needs for styles, colors, fabrics, etc,” claims Grishma Patil, Director, Candour London. The brand recently invested in new innovations like sweat free fabr... Read more

Madame adds to the season’s freshness with its new collection

Madame adds to the season’s freshness with its new collection

Sticking to its ethos of being a design-ahead brand, Madame continuously reinvents its multiple product categories with seasonal freshness. “Our upcoming collection boasts of multiple-layers of fabrics blended in a combination of solids and engineered structures,” notes Ankit Sood, Head-Fashion Trend, Forecasting & Planning. These f... Read more

Corneliani revamps style with a new collection

Corneliani revamps style with a new collection

Corneliani’s new ‘Style & Freedom’ range for Fall/Winter 2019, presents a sophisticated, quintessential masculine and luxurious style through a contemporary filter to create the perfect balance of beauty, comfort and practicality. “Enriched with new designs, the new leisure-gym range offers cashmere sweatshirts, garment ... Read more

Bonny to strengthen market presence, expects 20% growth this fiscal

Bonny to strengthen market presence, expects 20% growth this fiscal

“There is now a complete transformation in the way ethnic wear is handled with the segment becoming almost indispensable,” says Chetan Dharod, Director, Brand Bonny, a premium player in the ethnic wear segment. The brand offers coat suits, blazers, indo-western and jackets for boys in the age group 0 to 14 years. “Around 70 per ce... Read more

India’s National E-commerce Policy: A boon in disguise

India’s National E-commerce Policy: A boon in disguise

Expected to reach $200 billion by 2026, Indian e-commerce market is likely to have a total user base of 829 million by 2021. This growth will be primarily driven by the sales of electronics which is projected to reach over $71 billion by 2022. The e-commerce market currently has only two big players: Flipkart and Amazon. Even though Paytm has ente... Read more

Competition leads brands/etailers beyond metros to smaller cities

Competition leads brands/etailers beyond metros to smaller cities

With competition in India’s metros and Tier I retail markets intensifying on account of escalating labor and real estate costs, many brands are veering towards the Tier II and III cities. Household appliances, fashion and FMCG brands have been pursuing growth in smaller cities and for the last few years. Growth fuelled by consumer interest, ... Read more

Bodycare Creations looks to create a niche with new athleisure range

Bodycare Creations looks to create a niche with new athleisure range

“Changing lifestyle preferences and a promising economy are compelling Indian consumers to be more health conscious and add new health and fitness routines to their already hectic lifestyle, primarily benefiting the sportswear industry in India,” opines Sanjay Dawar, Director, Bodycare Creations. The brand recently appointed cricketer H... Read more

Despite slowdown Flipkart, Amazon gear up for the annual festive sale

Despite slowdown Flipkart, Amazon gear up for the annual festive sale

Though industry experts estimate the sales of two of India’s largest online marketplaces, Flipkart Group and Amazon India, to decline by 12-15 per cent sales to $3.7-4 billion during the crucial festive season, both companies expect to clock in a combined GMV of about $5 billion (Rs 36,000 crore) in October 2019. These two marketplaces are ri... Read more

Women’s Wear: Growing choices, higher brand play catalyst for growth

Women’s Wear: Growing choices, higher brand play catalyst for growth

The women’s apparel industry in India is riding a wave of momentum accelerated by relaxed dress codes, fabric innovations, and fusion dressing. Indian women are lucky to have a choice of both western wear and ethnic wear as and when their mood decides. Basically, it’s all about her sense of style as Yves Saint Laurent says, "Fashions fa... Read more

Liberty Shoes’ new collection continues its legacy of comfort with style

Liberty Shoes’ new collection continues its legacy of comfort with style

Be it shoes or bags, Liberty always follows its style statement of being comfortable and trendy. The brand, which offers around 522 women’s footwear varieties, 890 men footwear options and around 154 kid’s footwear styles, has launched an ultra-modern collection of bags and shoes. “This collection offers styles for all occasions, ... Read more

Numero Uno adds new styles to launch the ‘the real denim’

Numero Uno adds new styles to launch the ‘the real denim’

Our style statement has always been “the real denim,” claims Samresh Das, Design Manager-Denims, Shirts & Outerwear. “We have created new high-waist denim with wide-leg fits that flaunt the feminine curves,” he adds. Adding embroidery and embellishments to new collection According to Das, the current style trends in de... Read more

Young India driving up demand for fusionwear

Young India driving up demand for fusionwear

Fusionwear, a blend of ethnic and western wear often mixed and matched in different style is now most in demand across age groups. The versatility of fusion wear allows it to match any casual or semiformal or even work wear sometimes. “Fusion wear market in India has been growing remarkably since the last few years. This trend allows women to... Read more

Mafatlal’s new women’s brand Mohinee eyes Rs 250 cr revenues in five year…

Mafatlal’s new women’s brand Mohinee eyes Rs 250 cr revenues in five years

“Our product is developed in such a way that it caters to the requirements of both the premium and mid segments of the market,” says Gaurav Gupta, Vice-President (Marketing & Sales), Mafatlal Industries, the company recently launched a new range of fabrics called ‘Mohinee.’ The fabric’s USP is that it is eco-friend... Read more

Callino to set new trends through new launches and retail expansion

Callino to set new trends through new launches and retail expansion

“We aim to be the trend-setters in luxury menswear in the next few years,” says Ashok Singhal, CEO of the formal and fashion wear brand Callino. The brand recently revamped its suits and blazers category by adding a new structure and stripes. “Checks dominate around 80 per cent of our blazers; another 15 per cent are plain while r... Read more

Beat London woos value seeking consumers with a range of men’s wear

Beat London woos value seeking consumers with a range of men’s wear

Earlier offering summer wear only, Beat London recently launched its Autumn/Winter 2019 collection. “This collection offers the complete men’s range including sweatshirts, sweat T-shirts, hoodies, etc,” notes Parish Chayal, ASM of the brand. A new brand from Pepe Jeans, Beat London was formed with an aim to serve the value for mon... Read more

EXCLUSIVE

12 mantras to maintain brand competitiveness in tough times

12 mantras to maintain brand competitiveness in tough times

A visionary academic leader and persuasive administrator, Professor Dr Darlie O Koshy is well known for transforming several educational institutions like the National Institute of Design (NID), Ahmedabad where he served... Read more

‘We are focusing strongly on the innerwear category’

‘We are focusing strongly on the innerwear category’

Kavindra Mishra, Managing Director, India Business and Asia Pacific, Pepe Jeans, speaks exclusively to DFU Publications about the brand, its initiatives and the global denim industry. What is Pepe Jean’s mission... Read more

‘CMAI needs to take a leap into the next level’: Rahul Mehta

‘CMAI needs to take a leap into the next level’: Rahul Mehta

Rahul Mehta has been unanimously re-elected the President of Clothing Manufacturers Association of India popularly known as CMAI for the year 2018 - 2020. Under his leadership, CMAI has been growing leaps and bounds. He ... Read more

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Dubai ranks among fashion capitals

Designers and industry professionals are flocking to Dubai, which is fast making its mark on the industry. Paris, New York, London an... Read more

Uniqlo partners with Toray in down recycling

Japanese global apparel retailer Uniqlo and Toray Industries are recycling down clothing. The new initiative, part of a longstanding s... Read more

Myntra named amongst 100 Best Companies for Women in India

Myntra has been recognised as one of the 100 Best Companies for Women in India in a study by Avtar titled ‘2019-Working Mother &a... Read more

Isko launches designer denim line

Isko has collaborated with Miles Johnson to create a denim collection made using low-impact materials and responsible finishing techniq... Read more

China emerges as an influential fashion trendsetter

China, once dubbed as the world’s sweatshop, is now an influential fashion trendsetter. Chinese designers want to break the ste... Read more

Max aims to be India’s first billion dollar brand by 2022

Max Fashion aims to be India’s first billion dollar brand by setting up 500 stores by 2022. The brand, which recently launched i... Read more

Pantaloons launches new campaign to showcase festive collection

Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail recently unveiled its new campaign titled ‘He... Read more

Men’s innerwear market faces slackening demand

The performance of the top Indian innerwear firms this quarter has been the weakest in a decade. At 2 per cent Jockey run by Page Ind... Read more

FDCI to collaborate with Lotus Make-Up for India Fashion Week

The Fashion Design Council of India will collaborate with Lotus Make-Up for the Spring-Summer 2020 edition of India Fashion Week that i... Read more

Lifestyle positive about festive sales

Lifestyle is positive about sales during the upcoming festive season. The department store chain generally spends about two or three pe... Read more

Sabyasachi collaborates with Thomas Goode

Sabyasachi Mukherjee has collaborated with Thomas Goode to create a collection of trousseau homeware. Sabyasachi Mukherjee is a designe... Read more

Zivame raises equity funds from Zodius and Avendus

Bengaluru-based online lingerie retailer Zivame has raised equity funding from existing investors Zodius Capital and Avendus Capital.In... Read more

Wills Lifestyle to shut shop

ITC reportedly will soon shut down its premium brand Wills Lifestyle. This step is in line with the company’s wider strategy to r... Read more

V-Mart to hike share of private labels

Private labels contribute around 67 per cent to V-Mart’s revenues at present and the plan is to take it to 75 per cent next year.... Read more

Future Style Lab to expand store network

Kishore Biyani-backed Future Style Lab that operates of brands Cover Story and Ancestry is planning to expand store network by adding a... Read more

Fashion brand Estrolo ropes in Jasprit Bumrah as new brand ambassador

Hyderabad-based fashion start-up Estrolo has signed Indian cricket player Jasprit Bumrah as the brand ambassador for the its denim rang... Read more

Myntra’s lifestyle brand Taavi to revive Indian textile art

Flipkart-owned Myntra’s private lifestyle brand Taavi has collaborated with about 1,300 artisans from seven Indian states to revi... Read more

Fizzy Goblet partners Tribe Amrapali for shoes

Fizzy Goblet has partnered Tribe Amrapali to launch a collection of juttis. The collection is created by incorporating jewelry pieces i... Read more

Liva launches Autumn –Winter 20/21 trends at LAPF Studio

Liva, the new age fabric brand from the house of Aditya Birla Group, recently unveiled the Autumn Winter 20/21 trends at the Liva Accre... Read more

Scott partners Anil and Sonam Kapoor for new collection

Eyewear brand Scott has collaborated with Anil Kapoor and Sonam Kapoor Ahuja for the autumn/winter 2019 collection. The collection will... Read more

Provogue set for liquidation

Readymade garment maker Provogue may be liquidated. Lenders did not agree on the offers put forward by the company. The only outside of... Read more

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