With competition in India’s metros and Tier I retail markets intensifying on account of escalating labor and real estate costs, many brands are veering towards the Tier II and III cities. Household appliances, fashion and FMCG brands have been pursuing growth in smaller cities and for the last few years.
Growth fuelled by consumer interest, ... Read more
“Changing lifestyle preferences and a promising economy are compelling Indian consumers to be more health conscious and add new health and fitness routines to their already hectic lifestyle, primarily benefiting the sportswear industry in India,” opines Sanjay Dawar, Director, Bodycare Creations. The brand recently appointed cricketer H... Read more
Though industry experts estimate the sales of two of India’s largest online marketplaces, Flipkart Group and Amazon India, to decline by 12-15 per cent sales to $3.7-4 billion during the crucial festive season, both companies expect to clock in a combined GMV of about $5 billion (Rs 36,000 crore) in October 2019. These two marketplaces are ri... Read more
The women’s apparel industry in India is riding a wave of momentum accelerated by relaxed dress codes, fabric innovations, and fusion dressing. Indian women are lucky to have a choice of both western wear and ethnic wear as and when their mood decides. Basically, it’s all about her sense of style as Yves Saint Laurent says, "Fashions fa... Read more
Be it shoes or bags, Liberty always follows its style statement of being comfortable and trendy. The brand, which offers around 522 women’s footwear varieties, 890 men footwear options and around 154 kid’s footwear styles, has launched an ultra-modern collection of bags and shoes. “This collection offers styles for all occasions, ... Read more
Our style statement has always been “the real denim,” claims Samresh Das, Design Manager-Denims, Shirts & Outerwear. “We have created new high-waist denim with wide-leg fits that flaunt the feminine curves,” he adds.
Adding embroidery and embellishments to new collection
According to Das, the current style trends in de... Read more
Fusionwear, a blend of ethnic and western wear often mixed and matched in different style is now most in demand across age groups. The versatility of fusion wear allows it to match any casual or semiformal or even work wear sometimes. “Fusion wear market in India has been growing remarkably since the last few years. This trend allows women to... Read more
“Our product is developed in such a way that it caters to the requirements of both the premium and mid segments of the market,” says Gaurav Gupta, Vice-President (Marketing & Sales), Mafatlal Industries, the company recently launched a new range of fabrics called ‘Mohinee.’ The fabric’s USP is that it is eco-friend... Read more
“We aim to be the trend-setters in luxury menswear in the next few years,” says Ashok Singhal, CEO of the formal and fashion wear brand Callino. The brand recently revamped its suits and blazers category by adding a new structure and stripes. “Checks dominate around 80 per cent of our blazers; another 15 per cent are plain while r... Read more
Earlier offering summer wear only, Beat London recently launched its Autumn/Winter 2019 collection. “This collection offers the complete men’s range including sweatshirts, sweat T-shirts, hoodies, etc,” notes Parish Chayal, ASM of the brand. A new brand from Pepe Jeans, Beat London was formed with an aim to serve the value for mon... Read more