DFU Publications

A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

BAMA, Bengaluru based new association to organise maiden trade fair in Fe…

Bengaluru-based ready-to-wear clothing manufacturers recently collaborated to form the ‘Bangalore Apparel Manufacturers Association’(BAMA ), a registered forum that would facilitate collaboration, connection between the manufacturers. Since its inception, the forum has registered almost 53 leading apparel manufacturers in the city and p... Read more

Now, Cantabil aims to make a mark in kidswear, eyes 12% growth this year

“Our new kid’s collection will take some time to come to the level of our existing collections,” notes Deepak Bansal, Director, Cantabil. The brand is already and established name in men’s and women’s categories and is now foraying the kidswear market. “As of now, the response has been good,” Bansal adds. S... Read more

Ultimo empowers full-figured women with its new shapewear collection

Now, women can bid adieu to their uneven bulges with Ultimo’s new collection that provides customers with three cutting edge shapewear designs targeting different areas of the body. “The collection can be defined as timeless luxury and heritage combined with modern techniques to make women of different shapes and sizes feel beautiful in... Read more

PrettySecrets aims to be the ultimate lingerie brand for Indian women

Leading lingerie brand PrettySecrets, looks at innerwear as the foundation of a person’s outwear. “Based on this philosophy, we provide products that are high on functionality and comfort while being trendy and not compromising on style, colors and prints. All of this is provided at affordable prices,” says Prakash Ramanna, Vice P... Read more

E-commerce changes the fundamentals of the fashion business

E-commerce supplements traditional retail by enabling businesses to reach out to customers at several touch points. The fashion industry in India too is warming up to e-commerce. As the findings of a Myntra research revealed, the fashion market in India is currently pegged at $70 billion out of which online accounts for only 5per cent. The number o... Read more

Monte Carlo launches new collection, makes robust future plans

Staying ahead in style game, Monte Carlo has launched its new collection that gives a millennial twist to traditional attires in terms of fabrics, cuts and colors. “This collection will set the right mood for the beginning of the new era,” notes RishabhOswal, President of the brand. Comfort and class in focus Believing that “les... Read more

Kalyani Innerwear to launch new panty styles in 2019

Believing that “intimate wear plays a vital role in building the confidence and allowing people to make a style statement,” Kalyani Innerwear plans to launch a new range of bras and panties. “Today, women are more open to discussing about innerwear. They want lingerie basics that don’t look boring,” says Ketan Gulati, ... Read more

Breakbounce gears up for an eventful year ahead, plans Northeast expansio…

The style mantra, ‘Stay Street Ready; Be the Street Show Stopper,’ inspires ‘Switch’ the Spring/Summer collection of Breakbounce which is vibrant, pro fun, and also a little quirky. “The collection seamlessly slips in and out of distinct personas from being a true street player with athleisure styles to the loungy week... Read more

Turtle to strengthen online presence, expand in Bengal and UP

“Our spring/summer 2019 collection introduces two distinct ranges: formal and casual,” says Shitanshu Jhunjhunwala, Director, Turtle. The formal collection is inspired by the ‘tech’ look, while casual collection, inspired by artistic vision, focusing on ‘patterns and colors’. The formal collection introduces a ra... Read more

Avon Brassiers expects 12-15 per cent growth; to move towards branded mar…

“Having started our operations in 1965, our sway over the Bengaluru market remains even today as we are the leading brands not only in terms of quality but also market cap,” says Arvind Bhansali, Director, Avon Brassiers. “We have recently launched printed padded bras and sets in biowash fabrics and seasonal colors. Our style stat... Read more

Analysing impacts of the new e-commerce FDI policy on retail

The government in its review of the policy on FDI in e-commerce has made several changes to the older policy. The most important change is prohibition on sales from related vendors on foreign e-commerce marketplaces, as opposed to 25 per cent of turnover limit earlier. These changes, effective February 1, 2019, would necessitate restructuring of op... Read more

Concept of ‘value fashion’ rises in India

For their daily lives, millennials, who are more conscious about their expenditure than the previous generation, prefer to buy budget clothing. They emphasise on quality and budget rather than brands while shopping for their clothes. This has given rise to the concept of ‘value fashion’. While the trend is predominantly present in smal... Read more

Candour London to expand product range; launches new range of bras

“There’s a reason innerwears are called as the ‘second skin’. They’re all about comfort,” says Grishma Patil, Director, Candour London. This season, we are offering comfortable fashion lingerie, which also focuses on fashion and youthfulness,” she adds. “We have introduced a whole new range of bras th... Read more

India’s sportswear market to grow by 11.6 per cent from 2016-21

As per a Global Industry Analysts study, the global market for sports and fitness clothing is projected to reach $231.7 billion by 2024. Asia-Pacific region is expected to be fastest growing, with a CAGR of 6.9 per cent over the forecast period. Most of the sales growth is expected to come from emerging markets, such as India and Thailand, as well ... Read more

EXCLUSIVE

‘CMAI needs to take a leap into the next level’: Rahul Mehta

Rahul Mehta has been unanimously re-elected the President of Clothing Manufacturers Association of India popularly known as CMAI for the year 2018 - 2020. Under his leadership, CMAI has been growing leaps and bounds. He ... Read more

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