Homegrown apparel brand Patanjali Paridhan, backed by yoga guru cum entrepreneur Baba Ramdev aims to integrate technology and fashion together, to offer globally competitive merchandise at affordable rates. The brand, which has three sub-brands under its umbrella, namely: Astha, Sanskar and Livfit, aims to be a one-stop shop for consumers.
One of ... Read more
Representing a satvic life, the spring/summer collection of Satva Living is inspired by the crystals and minerals that draw out negativity from body and soul, and allow positive energy to flow through it. “This transition helps our consumers feel more resilient and mindful,” states Rina Nathani, Head-Global Retail-Suminter India Organic... Read more
Rajiv Ramchandani, Director of the T-Shirt brand Tantra believes that the T-shirts segment in India offers non-stop scope for creativity. “The segment, with its various sub-categories and age-wise demarcations, is a vivid universe in itself,” he says. The brand recently added a new ‘babies’ range to its collection. “Th... Read more
The Indian retail market is expected to triple in size by fiscal ’25. Food and grocery and the apparel segments are likely to witness a compound annual growth rate of 27 per cent and 22 per cent. While stores in India may have suffered at the hands of e-commerce, they are likely to stay as a formidable force. Retailers have witnessed an exp... Read more
E-retailers are becoming increasingly aware of the importance of offline activities to attract new or re-engaging existing consumers. A recent study indicated around 95 per cent of retail sales are captured by offline retailers while two-thirds consumers who purchase online use the store either before or after the transaction.
Offline retail offer... Read more
The e-commerce market is heating up with a new competitor ready to challenge the supremacy of the Amazon. Reliance Industries owner Mukesh Ambani is piecing together a $2.5 billion strategy to take on the e-commerce giant in India. Ambani’s strategy involves a string of tiny acquisitions and stake purchases that would enable it to face the wo... Read more
Fuelled by the festive season, branded apparel makers reported a steady increase in profit margins in the December quarter. As per Wazir Advisors, Aditya Birla Fashion & Lifestyle reported a 2.2 per cent increase in earnings before interest, taxes, depreciation and amortisation (EBITDA) margins for the quarter ended December 2018 as against 1.2... Read more
In its new campaign Numero Uno brings together young unapologetic consumers, who dare to be aspirational, fashion-conscious and fearless. These youngsters are rebellious, expressive and courageous. The campaign pushes these young lionhearted souls to challenge their angst and admire their individuality.
Along with this campaign Numero Uno has also... Read more
Soft colors and comfortable fabrics like Supima® cotton and viscose dobby dominate the Spring/Summer 2019 collection of brand PostFold. The collection includes button down shirts, polos, etc, for men and blouses, shirts, dresses, culottes and jumpsuits for women. “Each piece in this collection is elaborately made with subtle details addin... Read more