DFU Publications

A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Blackberrys’ A/W collection ups the fashion quotient of the free-spirited…

Blackberrys, the brand from Mohan Clothing (MCCPL) has launched its new A/W collection. The collection is further categorised as: Mainline, Urban and Casual. “The collection, focusing on the free spirited men, amalgamates technology and art,” points out Ramesh Kaushik, Vice President-Brand Experience. “Mainline includes convertibl... Read more

Source India 2018: Offers a great platform for buyers/suppliers of manmad…

The 2nd edition of ‘Source India’, a three-day mega event organized by Silk & Rayon Textile Export Promotion Council (SRTEPC) is on in Surat from September 21-23, 2018 at the Surat International Exhibition & Convention Centre. The mega textile show, backed by the Union Ministry of Commerce, is being organised under the MAI Sche... Read more

Cut and sew garments by UFO to fuel company’s innovation drive

“Kids today are becoming more and more fashion conscious,” opines Abhishek Agarwal, Managing Director, UFO. The kid’s wear lifestyle brand recently introduced international cut-n-sew garments to cater to the fashionable needs of its little customers. The brand believes in innovation and constantly innovates with its clothes by pla... Read more

Changing buyer behavior, demand pushing up premium fashion in India

The fashion and lifestyle sector, estimated at $80 billion in India, is growing at a CAGR of 10 per cent. Online fashion contributes around 7-8 per cent or approximately $6 billion to this entire market. It is further expected to reach $12-$14 billion by 2020 with the overall retail market at $100 billion. The driving forces behind this growth are:... Read more

Sahiba teams up with designers to raise the bar in women’s ethnic wear

“We launch about 30 odd collections every month, across all our products - suits, saris, lehngas, kurtis, embroidered garments, etc,” says Yashiki Gumber, Director, Sahiba. “Currently, we are launching, ready-to-wear fashion collection that includes gowns, party wear, etc.” Turnkey solutions Sahiba is involved in the entir... Read more

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho has launched a new sub brand ‘Hint’ aimed at younger men. As Sandeep Sakseria, Director, Amul Macho says, “Hint gives us a great canvas to play in the playful zone,” and goes on to add. “Sometimes, people get a ‘hint’ of our innerwear; this is not planned but reveals one’s inner personality... Read more

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

“Denim has seen many innovations such as cropped jeans, baggy jeans, straight leg jeans, detailing and embellishment jeans.” says Akash Manwani, AVP, Donear Retail Division. Donear owns menswear brands: D'Cot and Donear NXG. Donear’s denim collection is segmented as per customer’s preference i.e fashion and core. “In ... Read more

Twills introduces six new concepts for A/W ’18

As a brand which believes on innovation, the upcoming winter collection from Twills will introduce six new concepts: Him, Painted, Indi code, Pure, Club and Knitted Fabrics shirts. The ‘Him’ collection comprises checks; Painted includes prints; Indi Code is based on denim collection; Pure involves dobbies structures, fillafil and pigmen... Read more

Bodycare International woos kids with innovative innerwear range

Bodycare International has launched its latest international collection for kids featuring designer innerwear for boys and girls. The brand offers a diverse range of comfortable and quality innerwear with printed licensee characters in various colour combinations. “We forecast trends on the basis of running theme and popular characters,&rdquo... Read more

Shingora hopes its new collection will attract fashionable customers

Inspired by the night garden, the new collection from Shingora celebrates a triumph of blossoms and life under a gloomy and mysterious light. The spirit of the collection is tangible in all aspects from the product to the campaign images. Mysterious and romantic like a midnight dream, the collection is an urge to embrace empowerment in a more gentl... Read more

Arvind rethinks growth strategy, focus shifts to garmenting

Textile major, Arvind, a global leader in apparel manufacturing is on a roll. The company, in less than five years, plans to divest almost all its looms in its two manufacturing facilities in Naroda and Santej in Gujarat to its partners. Almost 250 million meters of textiles that the company manufactures, will be contracted to these partners. The c... Read more