DFU Publications

A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Being Human expanding in Tier II and III cities

Being Human has divided it’s a/W’18 collection in two themes; athleisure and denim. “The collection introduces new products across all categories with a key focus on denims and shirts. Each line has multiple themes covering the latest trends in casual and street wear,” states Saurabh Singh, Head Designer-Menswear. The athlei... Read more

W redefines mix and match with its fusion wear concepts

W the premium fusion wear women’s brand from TCNS Clothing, merges Indian and western sensibilities with an emphasis on distinctive design and styling. The brand’s Spring/Summer 2018 ‘The Inseparables’, is a seamless, unified, fluid range that assimilates same colors and tones, similar prints and self-styled coordinates. &ld... Read more

Its Reliance not Walmart that Amazon should guard against

While Walmart’s recent acquisition of Flipkart Online Service, might have given the impression that battle for the Indian e-commerce space is dominated by American players only, a new national e-commerce policy being formulated in New Delhi is likely to dispel detractors of the notion. If this draft policy becomes law, Reliance is likely to e... Read more

Groversons evolves as a national brand

An integral part of Indian woman’s attire for over half a century, Groversons has five popular sub-brands viz. Groversons Paris Beauty, Miss-T, Sparsh, Poems and Sunaina. “These have been a part and parcel of every girl and woman’s wardrobe, and a major contributor to her self-confidence,” states Siddharth Grover. These garm... Read more

Deal Jeans to open more EBOs, spread retail abroad

“Deal Jeans has always been apart from competitor brands in bringing designer denims to the market every season,” states Sameer Patel, Founder and Chairman. This collection offers embroideries and gel embossing, studs and appliqués with ripped embellishments which are giving a unique twist to what are offered. The color palette r... Read more

The Vanca, making a splash online

Women’s western wear brand The Vanca adheres to premium fast fashion. The brand strongly believes in the power of marketing. “If marketing and branding runs smoothly, you shall have no problem in visibility,” states Rajeev Sinha, Founder & CEO of the brand. The brand offers tops and dresses based on latest trends. “Our t... Read more

Classic Polo to add 20-30 stores next year

Classic Polo’s S/S ’19 collection features nano interlock, injected, supima, linen cotton, mercerised, multi color inject, etc. It also offers bonding technology for knit/woven, micro knitted denim, micro dobby, oxford vertical striper polo as well shirts, four-way Lycra tee’s and shirts, micro checks, twill, printed, flex waistba... Read more

Bespoke clothing start-ups transforming apparel landscape in India

Taking consumers away from mass-produced and one-size-fits-all options to bespoke clothing is a growing expanse in India. While the concept was prevalent for long with neighbourhood tailors or boutiques it has re-emerged with better quality and fit than the ordinary tailored garments and brought with itself many start-ups as they have an advantage ... Read more

18 Fire creating unique styles and variety in fusion wear

The fashion industry has always been ruled by innovation and styling. Fusion wear brand blends innovation and style with the minimalistic and basic as it relates to the niche market that they target. “Mix & match is the key ingredient in 18 Fire products. We make our deep strength with our continuously innovative styles & cuts with di... Read more

India’s draft e-commerce policy to give level playing field to stakeholde…

The government recently released the draft e-commerce policy, intended to promote ‘Make in India’ and create a level playing field for homegrown companies. Once adopted, it could lead to the end of ‘deep discounting’ era and two of the largest online marketplaces, Walmart-owned Flipkart and Amazon, will be hit the most. Expe... Read more

Arvind reports tepid Q1 results, textile segment underperforms

Arvind, one of India’s biggest textile conglomerates, recorded moderate consolidated top-line growth in Q1 FY19 mainly due to the underperformance of the textile segment. This was largely on account of buyers pre-poning purchases prior to GST implementation from Q2 and a weak off-take of denim fabric. In contrast, a robust year-on-year (YoY) ... Read more

Fifty Degree launches a new collection of tees

Fifty Degree, the flagship brand of V3 Exports, recently entered the Indian T-shirt market. The brand specialising in men’s T-shirts has four categories: formals, basics, sports and casuals. To enhance its reach, Fifty Degree has tied up with e-commerce majors Flipkart, Amazon and Paytm for e-retailing within India. Fifty Degree’s brand... Read more

Comformance gaining grounds in work place

Need for comfort is slowly seeping into formal dressing as well because comfort is the most elemental form of being ergonomically sound. A recent study by Storm line, the foul weather gear producers, found 61 per cent people being surveyed had a negative perception of any company that enforced a strict dress code, and believed they would be more pr... Read more