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Apparel 21/03/25

Tarun Tahiliani showcases new collection at Blenders Pride Fashion Tour

Known for his ‘India Modern’ aesthetic and exceptional craftsmanship, designer Tarun Tahiliani showcased his latest collection, ‘Dreamscape,’ at the Blenders Pride Fashion Tour. For this showcase, Tahiliani reimagined traditional Indian styles with a contemporary, global perspective.

The collection focuses on a glamorous Spring-Summer aesthetic, explains Tahiliani. Offerign evening wear pieces designed for movement, travel and celebration, the collection reinterprets Indian silhouettes with modern fabrics, fits, and a lifestyle-driven approach, he adds.

The Blenders Pride Fashion Tour aimed to elevate Indian fashion onto the international stage, presenting outfits suitable for events like Cannes or high-profile red carpets. Moving away from traditional ‘Swadeshi’ elements, Tahiliani’s new collection presented a sophisticated fusion of heritage and innovation.

Apparel 21/03/25

Tarun Tahiliani showcases new collection at Blenders Pride Fashion Tour

Derby Jeans Community opens Tamil Nadu’s first tailored denim store in Chennai

Derby Jeans Community (DJC) has launched its flagship denim store with a tailor studio in Chennai’s Anna Nagar, offering both ready-to-wear and handcrafted tailored jeans. Actor Gautham Karthik inaugurated the store on 16th March 2025.

Vijay Kapoor, CEO of DJC, highlighted the brand’s commitment to personalized fashion, stating that the Derby Tailor Studio provides custom-fit jeans for all body types with expert craftsmanship. He emphasized that Derby is more than a clothing brand it's a community built on confidence, style, and cultural pride.

Founded in 1994, DJC has grown into a leading denim brand with over 55 stores in Tamil Nadu. The company plans to expand aggressively, opening 50 more stores in the next two years across Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, and Telangana. Kapoor described Derby’s journey as a movement that redefines fashion, quality, and community, driven by passion and excellence.

Apparel 18/03/25

Derby Jeans Community opens Tamil Nadu’s first tailored denim store in Chennai

Madame expands seasons’ offerings with new spring-summer 2025 collection

Expanding its offerings for the season, leading womenswear fashion brand, Madame has launched its spring-summer 2025 collection.

Featuring a diverse product mix including dresses, skirt, co-ord sets, jumpsuits and denims, the collection is priced in the range of Rs 1,500 to Rs 5,999. It is currently available at all Madame retail outlets across India, and online marketplaces.

Sumedha Jain, Head-Marketing Communications, Madame, says, embracing lightness, vibrancy and the joy of self-expression, the brand’s spring-summer collection not only reflects the season’s beauty but also resonates with the confidence and individuality of today’s woman.

Embracing fashion as a celebration of individuality, the collection offers looks for every season and styles for every reason, adds Jain.

Apparel 17/03/25

Madame expands seasons’ offerings with new spring-summer 2025 collection

Crafting the future of comfort with One8's game-changing approach to activewear

In the ever-evolving world of fashion, where trends shift at breakneck speed, one brand is redefining the innerwear and activewear landscape in India. Spearheaded by cricket icon Virat Kohli, ‘One8’ is more than just an apparel brand - it’s a movement built around comfort, quality, and cutting-edge innovation.

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A visionary leader

At the forefront of this venture is Vikas Kohli, Managing Director, Aeon Sports India. With a deep understanding of the market, Kohli underscores the significance of quality and sustainability in their product line. It’s the company’s responsibility to uphold the brand’s integrity and ensure consumers receive top-tier products at competitive prices, he emphasizes.

This commitment to excellence is particularly evident in their comprehensive sock collection, featuring performance and health-focused designs tailored for today’s dynamic consumer.

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Expanding the horizon

While One8 has already made significant strides in the sock market, the brand's vision extends much further. The brand plans to expand its portfolio to include loungewear and activewear, tapping into the growing demand for versatile and stylish apparel.

It is already present in this category, but due to some internal structuring, plans to relaunch it soon, reveals Kohli. This strategic expansion aims to cater to a broad audience, offering stylish, functional pieces for every lifestyle.

The power of celebrity endorsement

Virat Kohli’s influence as a globally recognized sports star plays a key role in elevating the brand’s visibility and credibility.

Celebrity endorsement is a crucial part of tbe brand’s marketing strategy, Kohli acknowledges. However, the product’s success must rest on its own merits, he insists. The product must deliver on quality and innovation, he asserts.

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A promising future

Looking ahead, Kohli is optimistic about One8 growth trajectory. The brand has highly ambitious growth plans for the next three to five years, he shares. With a diverse portfolio that includes brands like Futons and Hyper Fit, the company is poised to secure a strong market position.

India’s innerwear and activewear segment is primed for innovation, and with visionaries like Vikas Kohli at the helm, the future looks bright.

As One8 gears up to launch new categories and expand its reach, one thing remains clear: this brand is more than just apparel—it’s a lifestyle movement fostering comfort, performance, and self-expression.

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Apparel 11/03/25

Denim brand Lee launches new collection targeting young Indian consumers

Expanding its offerings, global denim brand Lee has launched an exclusive collection targeting young Indian consumers.

Titled, ‘Stormtrooper’ the collection has been designed by the in-house team of Lee’s exclusive licensee in the Indian market, Ace Turtle.

The Lee X Stormtrooper collection features graphic t-shirts, oversized tees, and coordinated jogger sets. It is currently available at Lee retail stores and leading department store chains including Shoppers Stop, Lifestyle, Pantaloons, Kapsons and Lulu Fashion across India.

The collection blends the legacy of Lee heritage with the ever-increasing appeal of science fiction, says Nitin Chhabra, CEO, Ace Turtle. It imagines the iconic Stormtrooper through bold, modern designs, creating a unique fusion of fashion and fandom, he adds

With the launch of this collection, Lee continues to push the boundaries of style, offering a collection that resonates with the dynamic spirit of new-age and fashion-forward Indian consumers, he states further.

Apparel 18/03/25

Dollar Industries releases TV campaign for new Force Nxt collection

Leading men’s innerwear, athleisure and activewear brand, Dollar Industries has released a television campaign for its premium line Force Nxt titled ‘For What’s Nxt.’

Directed by the acclaimed filmmaker Uzer Khan, the campaign showcases the Force Nxt range as a stylish extension of one’s personality.

Created by Lowe Lintas, the campaign features a confident, style-conscious man who interacts effortlessly with women in various settings, each providing him with an opportunity to flaunt his Force Nxt products.

Vinod Kumar Gupta, Managing Director, Dollar Industries, says, besides being just functional, innerwear, athleisure and activewear have become a part of self-expression, confidence, and style. The brand’s latest campaign highlights how Force Nxt redefines innerwear, making it something men take pride in showcasing, just like any other part of their outfit.

Released across digital, social media and television platform, this campaign helps the brand reach a wider audience across India.

Apparel 13/03/25

Dollar Industries releases TV campaign for new Force Nxt collection

Embracing Change: Redefining the future of sustainable lingerie with Enamor

In the ever-evolving world of fashion, few industries are as dynamic and challenging as lingerie. Leading this transformation is Enamor, a brand engaged in redefining comfort, innovation, and sustainability in intimate wear. Aparna Jathanna, chief design officer, of Modenik Lifestyle elaborates on the brand’s offerings and its focus on sustainability.

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A holistic approach to sustainability

With a deep passion for design and a commitment to sustainability, brands should embed eco-conscious practices in every aspect of fashion, opines Jathanna. Sustainability comes not only with the brand’s products and fabrics, but also for its people and its entire product-making process, she states. Under her leadership, Enamor makes every step of its production process environmentally responsible.

Innovations in eco-friendly fabrics

Setting new industry standards, Enamor pioneers the use of sustainable materials and advanced technologies. One of its standout innovations is the adoption of dope-dye fabrics, a process that consumes 80 per cent less energy compared to traditional dyeing methods.

This technique not only reduces energy consumption but also eliminates the need for additional dyeing, significantly cutting down on harmful environmental impacts.

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Comfort meets innovation: The ‘Comfort 2.0’ Standard

Jathanna emphasizes, innovation should never come at the expense of comfort. She explains, Enamor makes its garments with fewer raw materials, saving a lot on materials while providing better comforts.

The brand has introduced bonding finishes to create lighter, more breathable lingerie pieces while eliminating the discomfort often associated with traditional elastics. This represents ‘Comfort 2.0,’ a new benchmark for modern lingerie, adds Jathanna,

Commitment to transparency and ethical practices

In an industry where greenwashing has become a growing concern, Enamor remains committed to authentic sustainability. The brand does not adopt sustainable practices unless they are truly certified, Jathanna asserts.

It only prioritizes certified eco-friendly materials like organic cotton and eco melanges, particularly in maternity and nursing collections, thus ensuring its sustainability claims are backed by verifiable actions.

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The future of lingerie: A vision for change

Jathanna envisions, lingerie brands will foster a culture of responsibility and environmental consciousness in the future. Fashion can be a force for good, she affirms.

With continued investment in research and development, Enamor will help shape a future where intimate apparel is not just stylish and comfortable but also truly sustainable, she asserts

Leading the way forward

Enamor is engaged in not just designing lingerie but also crafting a movement towards a more sustainable and innovative future.

As consumers become increasingly conscious of their purchasing choices, brands like Enamor will continue to lead the way, proving that fashion can merge style, comfort, and sustainability in meaningful ways.

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Apparel 11/03/25

Embracing Change: Redefining the future of sustainable lingerie with Enamor

Rupa & Co expands operations with trendy collections and digital engagement

Rupa & Co is expanding its operations in India by launching new trendy collections, sustainability efforts, and digital engagement. The company is not only incorporating bright colors, unique designs, and modern styles into its product lines but also maintaining affordability and a commitment to sustainability.

To attract environmentally conscious consumers, Rupa & Co is prioritizing eco-friendly products. They're also leveraging technology, using digital platforms and social media partnerships to effectively connect with younger audiences.

Rupa & Co’s recent product launches aimed at Gen Z include; Colors by Rupa- a line featuring vibrant colors and contemporary prints; Bumchums Collection- a range emphasizing comfort and modern style; Macroworld Collections that focus on aesthetics and versatility; Softline-a collection that blends comfort with stylish appeal and Femmora, a range offering fashionable, budget-friendly options.

The company is also increasing brand visibility by partnering with brand ambassadors, targeting different demographics to improve customer engagement. Rupa & Co continues to rely on brick-and-mortar retail while expanding its online presence. The company operates 29 Exclusive Brand Outlets (EBOs) across India, along with shop-in-shop formats and supermarket partnerships. Its distribution network covers the country, with a focus on strengthening omnichannel engagement through e-commerce marketplaces, quick-commerce platforms, and direct-to-consumer channels.

To enhance its omnichannel strategy, Rupa & Co. is implementing integrated systems to help synchronize inventory and sales data between online and offline channels. The company also offers a Unified Customer Experience by maintaining consistent branding and service across all platforms. Its Click-and-Collect service facilitate online purchases with in-store pickup options while cross-promotion helps drive traffic between online and offline stores through promotional campaigns.

The company believes, these initiatives align with evolving consumer preferences, particularly among Gen Z and millennials, and aims to expand its market share by strengthening both its digital and physical retail operations in India.

Apparel 18/03/25

Rupa & Co expands operations with trendy collections and digital engagement

Active Clothing Co to raise Rs 7.5 crore to meet operational expenses and expansion plans

A specialist manufacturer of sweaters, jackets and apparel for global fashion brands, Active Clothing plans to raise funds worth Rs 7.5 crore to meet operational expenses and fund expansion of manufacturing facility to boost production.

Active Clothing will raise these funds through a preferential allotment of 500,000 warrants. Each warrant is convertible or exchangeable into one fully paid-up equity share of the company at a conversion price of Rs 150 per share.

Rajesh Mehra Managing Director, Active Clothing Co, says, this initiative is a clear testament to the customers’ growing confidence in the company’s 'design-to-shelf' business model.”

The funds will be allocated prudently supporting the firm’s day-to-day operational expenses and driving critical capital expenditure for expanding its manufacturing capacity. This investment will further enhance the company’s ability to serve clients better while delivering sustainable value to all stakeholders, he adds.

One of the leading sweaters and knitting garments manufacturers in India, Punjab-based Active Clothing Co designs, manufactures, and distributes apparel for men, women, and kids.

Apparel 11/03/25

Active Clothing Co to raise Rs 7.5 crore to meet operational expenses and expansion plans

VIP Clothing: Revolutionizing comfort and style in men's innerwear

In a world where comfort meets style, VIP Clothing redefines men's innerwear in India, says Kapil Pathare, Director and a prominent figure in the Indian fashion industry. Pathare has spearheaded the brand’s launch of the Frenchie X menswear innerwear collection, setting new standards for quality, affordability, and innovation.

First introduced in Goa, the collection is currently making waves at the prestigious IntimAsia 2025 fashion show in New Delhi, solidifying its position in the industry.

Catering to Indian consumers, VIP Clothing aims to provide a premium collection, states Pathare. The company envisions making high-quality innerwear accessible, offering a sophisticated blend of luxury and affordability.

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Innovation in fabric and design

Crafted from Micromodal fabric, the Frenchie X collection made from Tencel and micromodal elastin, which sets it apart in terms of comfort and functionality. The collection has been launched in Micromodal fabric crafted from Tencel and micromodal elastin. It's 3x softer than cotton, explains Pathare, emphasizing the fabric’s superior feel.

Beyond its softness, the fabric is designed with practical benefits for its modern consumers. It’s moisture-wicking properties help absorb sweat, making the fabric more breathable, stylish, and comfortable, Pathare adds. This ensures that Frenchie X innerwear is not just about luxury but also about performance, he states.

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Affordability without compromise

One of the key differentiators of the collection is its pricing strategy. The collection is available in India at less than Rs 500, says Pathare. This pricing strategy makes premium innerwear more accessible without compromising on its quality, he adds.

Additionally, the packaging and the overall look and feel of the product have been defined to give a very premium look, Pathare notes.

Expanding reach and availability

As the brand expands its reach, availability remains a crucial focus. The label targets the top 20 cities to launch the platform, Pathare reveals. It plans to launch Frenchie X available in physical stores across major metropolitan areas, including upcoming launches in New Delhi and Mumbai.

Additionally, the collection will also be made available on online platforms to help reach a broader consumer base, he adds.

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A milestone at IntimAsia 2025

Intimacia 2025 marks a significant milestone for Frenchie X, as it takes center stage at one of India's most prestigious fashion events. VIP clothing will host a fashion show to showcase Frenchie X at the event, giving the brand’s consumers a premium look product at a very affordable price, shares Pathare. The event will highlight the brand’s commitment to blend high fashion with everyday comfort.

Redefining the innerwear market

More than just a new innerwear collection, Frenchie X symbolizes a transformation in the Indian innerwear market, shares Pathare. With its focus on superior fabric, affordability, and accessibility, VIP Clothing revolutionizes the industry, bringing premium comfort and style can within everyone's reach.

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Apparel 11/03/25

Tarun Tahiliani’s luxury prêt label, OTT launches debut store in Gurugram

Tarun Tahiliani's luxury prêt label, OTT has launched its debut store in Gurugram, with an aim to capture the burgeoning market of modern Indian consumers. Reflecting a minimalist aesthetic, the store showcases a collection featuring signature Tahiliani elements like jewel printing and chikankari, presented in contemporary silhouettes such as gilets, capes, and kaftans.

According to Tahiliani, OTT democratizes traditional craftsmanship by utilizing modern production techniques and economies of scale, making high-quality design available to a broader audience. Ensuring convenient access for customers, the brand plans to expand its retail presence across India,

Drawing on extensive experience designing for Indian women, OTT adapts classic styles for ready-to-wear, focusing on effortless designs and size versatility. The label blends India’s rich tailoring and draping traditions with modern aesthetics, presenting a fresh interpretation of ‘India Modern.’

Emphasizing on the evolving nature of culture, Tahiliani highlights how OTT reinterprets heritage through technology and contemporary design. The brand allows for creative experimentation, such as transforming Pichwai paintings into monochromatic lace bibs, a concept that wouldn't fit within the couture line.

Embodying a global Indian identity, the OTT consumer embraces international perspectives while remaining rooted in Indian culture. They share a modern, global mindset, proudly expressing their Indian heritage. The brand aims to cater to this diverse, modern Indian who seeks accessible luxury that reflects their evolving lifestyle.

Apparel 17/03/25

Tarun Tahiliani’s luxury prêt label, OTT launches debut store in Gurugram

Exploring the athleisure trend in India with Technosport

In the ever-evolving world of fashion, athleisure has emerged as a dominant force, seamlessly blending comfort and style.

Offering valuable insights into this trend, Sumit Santhalia, Co-founder, Technosport, a trailblazer in the Indian athleisure market observes a significant shift away from traditional, uncomfortable fashion. People are moving away from itchy fabrics and uncomfortable fashion. Athleisure is one of the key responses to this demand, he states. Positioned as a ‘tech wear’ brand, Technosport combines functionality with contemporary style, catering to the active lifestyles of its consumers.

Having over 15 years of experience, Santhalia has steered Technosport from a manufacturing-centric operation to a consumer-focused brand, aligning with the modern consumer's demand for comfort, functionality, and style. His commitment to innovation and quality positions the brand for continued success in the dynamic world of fashion.

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Evolution and consumer shift

Starting as a manufacturing brand, Technosport is slowly transitioning into a more consumer-facing brand, explains Santhalia. This shift mirrors the broader change in consumer behavior, accelerated by the COVID-19 pandemic. Consumers have understood the real need for comfort wear, he notes, underscoring the pandemic's role in prioritizing health and comfort.

Growth and market expansion

Looking ahead, Santhalia is optimistic about Technosport's growth. The company looks forward to greater business in the next five years across India, he observes. To achieve this, Technosport actively participates in exhibitions and fairs, aiming to strengthen its market presence.

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Manufacturing challenges and government Initiatives

Despite the booming market, challenges persist, Santhalia points out. There is a lack of a robust manufacturing ecosystem in India, which has historically relied on imports for high-quality activewear, he says. However, the government strives to boost local production through initiatives like the Production-Linked Incentive (PLI) scheme.

While the PLI scheme has its challenges, such as high turnover rates that make it difficult for many manufacturers to qualify, the government is working to tweak the norms, Santhalia explains. This adaptability could pave the way for more Indian brands to thrive in the athleisure sector, he adds.

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Global collaboration and technological advancements

Highlighting the global landscape of activewear technology, Santhalia says, Taiwan is currently the world leader in activewear technology, and we are seeing many Taiwanese brands setting up operations in India. This collaboration could lead to significant advancements in the quality and innovation of athleisure products available to Indian consumers, he notes.

Future of the athleisure market in India

The athleisure trend is more than just a fleeting fad in India; it represents a fundamental shift in how people perceive fashion and comfort. With brands like Technosport leading the charge, the future of athleisure in India looks promising. Santhalia's vision and Technosport's commitment to innovation and quality position the brand for continued success in this dynamic market.

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Apparel 11/03/25

Apparel Group to add 500 additional stores in India

Currently operating 14 brands and approximately 280-290 stores, Apparel Group plans to add 500 more stores in India, notes Nilesh Ved, Owner and Chairman, AppCorp Holding.

With a presence in 14 countries and 2,300 stores worldwide, Ved has identified securing prime real estate as a major challenge, particularly in India. Good locations are hard to come by and securing the right space is critical for growth, he adds.

Unlike Dubai, where malls see a mix of 4.2 million residents and 18 million tourists, Indian consumers are more predictable. Consumer preferences vary by city, which helps us tailor offerings more effectively, Ved notes. He cites a stark contrast in per-square-foot sales for Skechers, which performs better in Dubai Mall than in India’s Time Square.

Apparel Group is doubling down on omnichannel strategies, with a mix of online, offline, and marketplace presence. The group also plans to use quick commerce selectively for a limited range of SKUs.

Discussing Apparel Group’s joint venture with Nykaa in Dubai, Ved affirms, the group has opened two stores in the city with six more in the pipeline, along with a dedicated app for the Gulf region, he adds.

In Saudi Arabia, Apparel Group already operates 700 stores and plans to add 300 more this year. In Dubai, the scale is even larger—Dubai Mall alone attracts over 111 million visitors annually.

Apparel 8/03/25