Royal Regal Attire has launched its first retail store in Mumbai, offering a luxurious collection of bridal and occasion wear.
The brand blends traditional charm with contemporary design, featuring intricately crafted lehengas, sarees, suits, gowns, shararas, and gararas. Each piece showcases exceptional craftsmanship, ensuring an elegant, sophisticated look for weddings and special events.
The new store is set to become a top destination for those seeking timeless elegance in Mumbai’s fashion scene.

A renowned name in India’s artisanal and handcrafted retail industry, Jaypore has penetrated the Northeast market by opening its first store in Guwahati.
Known for its curated collections of artisanal apparel, home décor, and jewelry, Jaypore’s expansion into the Northeast marks an important milestone in the brand’s nationwide growth.
The new store offers a variety of unique, handcrafted items, each meticulously created by skilled artisans from various regions across India. It features an array of beautifully handcrafted products, from elegant apparel to intricately designed jewelry and home décor items. Each piece reflects a deep commitment to preserving India’s traditional craftsmanship while embracing modern design sensibilities.
Known for championing India’s cultural legacy, Jaypore aims to offer a more personalised and immersive shopping experience at its Guwahati location. The store's thoughtfully designed interior not only highlights the intricate craftsmanship of its products but also tells the stories of the artisans behind them. Each item on display is a testament to India’s vibrant and diverse heritage, making the store a destination for those who want to connect with the country’s cultural roots.
The Guwahati store represents a key step in Jaypore’s mission to make artisanal products accessible across India. This new venture not only makes the brand’s products more accessible to a wider audience but also provides a platform for local artisans to showcase their crafts on a national scale.

Arvind Fashions Limited (AFL) aims to expand the retail presence of its flagship brand, US Polo Assn, in India. The company plans to tap into growing casualwear demand by focusing on categories like womenswear, footwear, and innerwear, expecting these segments to drive growth. US Polo Assn contributed nearly Rs 2,000 crore to AFL’s Rs 4,259 crore revenue in the last fiscal year, and the company targets scaling it to Rs 5,000 crore.
AFL will increase the brand's presence both online and through brick-and-mortar stores, adopting an omni-channel strategy. Marketing efforts, including collaborations with polo player Maharaja Sawai Padmanabh Singh (Pacho) and previous partnerships with celebrities like Arjun Rampal and Milind Soman, will drive brand visibility.
The brand’s focus also includes expanding adjacent categories, which currently represent a Rs 600 crore business. The company plans to enhance product quality, store experiences, and digital presence. Online sales account for 20-25 per cent of US Polo Assn’s business, and AFL continues to invest in omnichannel integration to provide a seamless shopping experience.

Sidhant Keshwani, Founder and CEO, Libas, says, the D2C-first women’s fast fashion ethnic brand has ambitious plans to expand its physical presence across India. Over the next 18 months, Libas aims to open around 100 to 150 stores, targeting both major metros and key smaller state capitals, such as Chandigarh and Pune.
In September, Libas will open a store in Omaxe Mall in Delhi followed by another in Ghaziabad. It also plans to open a flagship store in Karol Bagh in early October, with additional stores planned for Bengaluru and Lucknow. By the end of the year, the brand will open stores in Pune, Mumbai, Hyderabad, and more locations in Bengaluru. Beyond these initial launches, Libas plans to continue expanding its retail footprint across India in the coming year and a half.
Founded in 2004, the Delhi-based Libas specialises in modern ethnic wear, offering a range of apparel that blends contemporary style with traditional elegance. With a focus on quality and affordability, Libas caters to women of all ages, from loungewear to bridal lehengas. The brand has effectively leveraged digital platforms and D2C strategies to broaden its customer base, experiencing significant growth in recent years.
Libas’s growth has been fueled by its expanding product line, robust online presence, and strategic digital marketing efforts. In FY2025, The brand’s turnover increased to Rs 500 crore from Rs 300 crore in FY 2022. The brand’s omnichannel approach helped it grow, with around 18 stores currently operational. From September onward, Libas plans to launch three to four new stores every month.
The brand’s flagship store in Lajpat Nagar offers a wide range of products, from casual nightwear to bridal outfits. It also features an in-house stylist to assist customers, with the option for personalized consultations with a celebrity stylist by appointment. Additionally, the store offers a unique service where shoppers can book an entire day for personalised wedding and trousseau shopping.

Banarasi couture brand Warp 'n Weft has joined forces with fashion label World of Asra to create 'Aadhyavi,' a contemporary women's occasion wear collection, a modern take on traditional Indian textiles.
The collection features youthful mini dresses, tailored trench coats, and intricate Banarasi patterns.
A campaign featuring seven inspiring women highlights the collection's versatility and style. 'Aadhyavi' is now available at Warp 'n Weft and World of Asra stores.

Amid growing protests from retail trade bodies over deep discounts offered by major e-commerce players such as Amazon and Flipkart, all leading online platforms have announced their biggest sales of the year.
Led by the Confederation of All India Traders (CAIT), trade bodies have called these deep discounts unethical and urged the government to intervene, accusing e-commerce giants of undermining the retail ecosystem.
Although aimed at attracting consumers, these discounts blatantly violate rules governing fair trade and pricing, says BC Bhartia, National President, CAIT. Heavy discounting distorts market competition and creates an uneven playing field, especially for smaller retailers and businesses unable to compete with the deep price cuts offered by large e-commerce companies, he adds.
Despite these concerns, major players in the e-commerce sector continue to offer significant price cuts to draw in consumers during this crucial shopping period. Saurabh Srivastava, Vice President – Categories, Amazon India, informs, this year, over 1.6 million sellers and brand partners are ready to present never-before-seen offers across categories such as fashion, health, beauty, electronics and groceries.
On being asked about concerns raised by small businesses over these discounts, Srivastava states, Amazon has always focused on enabling sellers, especially small and medium businesses, women entrepreneurs, artisans, and weavers. The e-commerce company helps them digitise and reach customers across the country. It remains supports sellers by facilitating their exports, he adds.
However, aggressive pricing tactics of e-commerce giants continue to damage their businesses, argue small traders. Steep discounts make it impossible for traditional retailers to compete, especially during the festive season when small businesses would typically see an increase in sales, they state.
While customers eagerly await these sales, the conflict between large e-commerce platforms and small retailers highlights the ongoing tension within India's retail landscape as deep discounting strategies remain a contentious issue.

Leading handbags and footwear brand, Lino Perros has made its offline debut with the launch of its first flagship store in Gurgaon. Located on the first floor of Airia Mall, the new store showcases the brand’s latest collection of handbags and footwear.

With nearly 25 years of experience in the fashion industry, Lino Perros plans to expand its operations. Featuring a palette of soft whites and peach tones, the new store’s interiors create a serene and balanced atmosphere. The gentle hues of the store not only add to the aesthetics but also highlight our products, enhancing the overall shopping experience, says Natasha Dua, Director.

Founded in 1999 by Sanjay Dua and Natasha Dua, Lino Perros boasts over 2,000 points of sale across 300 cities in India and is available on major e-commerce platforms including Flipkart, Amazon, and Myntra.

Virgio, India’s leading sustainable fashion brand, has launched its first offline retail presence through a partnership with Broadway, a new-age multi-brand retail outlet. This collaboration brings Virgio’s eco-conscious collections to Ambience Mall, Vasant Kunj, Delhi, marking a major milestone for the brand.
Virgio’s presence at Broadway offers a unique shopping experience, combining style and sustainability. Customers can explore a wide selection of garments made from upcycled and eco-friendly materials, blending fashion with environmental responsibility. The store also features tech-enhanced garments, offering a seamless fusion of fashion and technology.
Broadway revolutionizes retail by merging physical and digital commerce, creating an immersive environment for both brands and consumers. It includes creator studios, consultation rooms, and sampling stations, designed to enhance the overall shopping experience.
The three-day launch event featured prominent interactions with industry leaders, including Rana Daggubati, part of Broadway’s founding team. Virgio’s community members were invited to engage with the brand through personalized shopping experiences, rewards, and styling consultations.
Amar Nagaram, Founder & CEO of Virgio, expressed excitement about the partnership, highlighting the brand’s mission to make sustainable fashion more accessible. Broadway Co-Founder Vivek Biyani emphasized their shared vision of promoting eco-conscious, homegrown brands.
Virgio remains committed to reducing textile waste and embracing circular economy principles, offering customers sustainable and innovative fashion choices.

Subdued consumption due to prolonged heat waves, election and inflation led to a Rs 22.72 crore consolidated net loss for retail chain Shoppers Stop during the first quarter of this fiscal ended June 2024. The retailer had recorded a net profit of Rs 14.49 crore in the corresponding quarter last year.

The retail chain’s consolidated revenue from operations increased to Rs 1,069.31 crore during the quarter from to Rs 993.61 crore in the same period last year. Its total expenses rose to Rs 1,104.51 crore from Rs 980.92 crore in the previous fiscal year.

To recover from these losses, the retail company plans to enhance focus on premiumisation, increase investment in marketing and set up high-end coffee shops in stores to enhance customers’ shopping experience, says Kavindra Mishra, Managing Director, Shoppers Stop.

The retailer also plans close a few unviable stores and rationalise costs during the year, adds Mishra.