Anita Dongre believes the epidemic has strengthened her dedication to bridal clothing
11 February 2022, Mumbai:
Despite the obstacles of the epidemic, designer Anita Dongre has increased her focus on bridal wear and altered her hallmark designs for brides searching for more flexible items.
Dongre has introduced her most adaptable wedding wear collection yet in an effort to encourage sustainable design, and she is certain that bridal wear will continue to thrive as a product category. Dongre told Elle India, "I think the epidemic has reminded me what a delight the celebration of a wedding is."
"Weddings have gotten more intimate and thought out with everyone involved over the previous two years," Dongre added. "Even in the darkest of times, couples would dress up in their wedding attire and have photos shot of their unique occasion accompanied by only their parents—the garments were important and symbolized a particular relationship."
Every wedding is a celebration of love and optimism for the future; I believe the epidemic has further reinforced this for me and reminded me of why the job we do is so important." Dongre's eponymous label just published the 'Paradise Found' wedding and event dress collection for spring/summer 2022.
The vividly patterned but easy-to-wear lehengas illustrate the designer's modern approach to bridal wear, with pieces that are adaptable and re-wearable and ideal for large or small scale celebrations.
"These days' brides are savvy—they know precisely what they want and care about the charities that their purchases benefit," said Dogre, whose businesses are recognised for their environmentally friendly practices.
ALSO READ: House of Anita Dongre's joins CanopyStyle and Pack4Good initiatives"I always advise choosing things that you will like wearing and will re-wear. Choose outfits that truly reflect your individuality and allow you to divide apart the parts to meet your schedule.
It's a big step toward sustainability to be able to re-wear your bridal gowns instead of storing them in a box.""
Follow our Daily News on Linkedin & Youtube.
Subscribe to our daily e-newsletter.
Stay updated with the Latest Fashion startup news.
Powered by:
*Figures mentioned in the above article have been sourced from Fashion Network article.
