Bemberg™ @ Milano Fashion Week to celebrate 90 years

01 March 2022, Mumbai:

Thanks to premium brand partnerships, the Japanese manufacturer’s fiber Bemberg™ is ready to tell its nine decades' story of conscious and technological innovation.

For the very first time Bemberg™ by Asahi Kasei takes part in White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

Its aim is quite simple, yet extremely important to meet the downstream part of the supply chain, the one attending fashion weeks, in order to share with them how intriguing, fascinating, and valuable the world of responsible, innovative textiles can be. In fact, Bemberg™ is a one-of-a-kind product that combines the advantages of natural fibers with the functions of synthetics.

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It is a gem of unparalleled comfort, accentuating the true beauty of the wearer. Bemberg™ is manufactured starting from the cotton linter, a pre-consumer material obtained from the manufacturing process of cottonseed oil.

A truly circular economy ingredient. On top of that, Bemberg™ is completely biodegradable and compostable.

The brand by Asahi Kasei has also reduced CO2 emissions through the use of renewable energies and introduced a closed-loop system to recycle resources.

And this is just the “beginning”. In the next ten years moving towards the goal of 100, Bemberg™ will keep making fashion even more unique through its smart yarns, fashion partnerships, and responsible soul. 

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BGMEA Vice President Miran Ali and Directors Asif Ashraf, Tanvir Ahmed and Abdullah Hil Rakib were also present on the occasion.

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