27 August 2022, Mumbai
The first store of Saif Ali Khan’s House of Pataudi (HoP), has been unveiled in Bengaluru’s Phoenix Market City. Spread across 1,500, the sprawling store offers customers the opportunity to experience the exuberant collection of the brand.
Designed in collaboration with Studio 9491, the outlet gives consumers an immersive shopping experience.
It echoes the culture and heritage of the Nawabs, drawing inspiration from the Royal Pataudi Palace, as well as unique Indian heritage architecture. The brand is also looking at expanding in multiple cities through similar stores.
Operating in the bridge to luxury (BTL) and premium segments, House of Pataudi currently offers Myntra customers a curated range of 2,500-3,000 styles in apparel, footwear, and home segments.
Over the years, the brand has established itself as one of the leading players in the men's ethnic wear space and has consistently been among the most sought-after brands on the platform. The upcoming festive season will create ground for ‘House of Pataudi’ to cater to discerning Indian shoppers who value authentic experiences and nuanced aesthetics, all at an attractive starting price of Rs 1,500.
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