26 March 2022, Mumbai:
J J Valaya presented the luxury brand ‘JJV’ with eco-conscious Tencel textiles at FDCI x Lakmé Fashion Week.
This year as the designer celebrated his 30th year in fashion JJ Valaya launched his all-new bridge-to-luxury brand “JJV”, as an eco-conscious collection made from TENCEL™ LUXE filament yarn, which is derived from renewable wood sources in a closed-loop Lyocell process.
The TENCEL™ LUXE filament yarn will define the landscape of luxury fashion with its silky smoothness, liquid-like drape, colour vibrancy, and yarn strength.
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With the world opening its doors for travel, JJ Valaya’s bridge-to-luxury line celebrates occasion wear when on the go! Closing Day 1 with an easy-going, fun, and celebratory collection made from Tencel Luxe, Valaya presented conscious luxury with utmost flair.
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The debut “JJV” collection “Rumeli – the Summer Story” was an appealing line for fashion-conscious women.
JJ Valaya showcased a vibrant and experimental tone at FDCI X Lakme Fashion Week 2022.
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CREDITS: TOI First Post News18 Peeping Moon (The news article has not been edited by DFU Publications staff).
