12 April 2022, Mumbai:
Navyasa by Liva; a contemporary saree brand from the house of Aditya Birla Group, has expanded its retail presence by opening its fifth store at Phoenix Palladium, Mumbai.
The store is aesthetically designed to suit the fashion sensibilities of the young audience with its artfully decorated and vibrant interior just like the saree collection itself.
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The store will be an experience in itself with a magic mirror which is a digital marvel for shoppers. Navyasa by Liva is the first saree brand to use magic mirror, a cutting-edge digital technology. It allows you to browse and virtually try on 150+ saree styles.
Navyasa by Liva sarees are fluid, flowy and are made with nature-based fabric Liva.
They allow women to move around with spirited optimism and #freetobe in their element as well as explore life comfortably whether at work, party, lunch or a cafe.
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The collection features ethereal prints and chic styles. Each saree tells a colour-rich story with a modern twist.
The unique bold designs and diverse themes are designed to allow style to converge with fashion. Renowned designers Abir and Nanki, along with the internal design team at Liva have been instrumental in bringing the collection alive.
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