A burgeoning fashion-tech startup Newme is set to expand its retail footprint, with plans to open 12 stores across India next year. The brand recently opened its maiden brick-and-mortar store in Mumbai, marking a strategic move to strengthen connections with fashion-forward individuals across the country, points out emphasized by Sumit Jasoria, the Co-Founder and CEO.
Buoyed by a remarkable 10-fold surge in sales during the recent Black Friday event, the company now aims to broaden its customer base to encompass more than 500 Gen Z consumers in both India and Southeast Asia.
Founded in 2022, Newme has a targeted approach, aiming to cater to over 500 million Gen Z customers in the aforementioned regions. The brand specializes exclusively in women's wear, boasting of an in-house design team. Noteworthy is the brand's commitment to innovation, with investments in data science and the development of a new stack to facilitate the launch of fresh designs on a weekly basis.
