25 April 2022, Mumbai:
Strengthening its brand portfolio, Nykaa Fashion has acquired Indian activewear brand Kica.
The acquisition will help Nykaa penetrate deeper into the activewear segment and boost sales on the platform.
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Adwaita Nayar, the CEO, of Nykaa Fashion, says, the brand will serve the growing demand for high-quality, fashionable, and functional activewear in the Indian market.
Aneesha Labroo, Founder, of Kica adds, that with its myriad offerings, the brand will continue to motivate women to lead healthy, active lives.
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Founded by Aneesha Labroo in 2017, Kica offers a wide range of clothing from leggings, tops, jackets, tracks, etc.
The brand plans to demonstrate the mental and physical benefits of leading an active life.
It aims to introduce a healthy lifestyle for women to instill confidence and empowerment amongst them.
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