Breaking the mold in Indian fashion, renowned apparel brand by Aditya Birla Fashion, Pantaloons launched ‘Honey Curvytude,’ a dedicated plus-size clothing range for women. This exciting launch celebrates inclusivity and empowers women of all shapes and sizes to embrace their curves with confidence.
Named ‘Inked in Ikat’, the collection pays homage to traditional Ikat weaves, showcasing them prominently on loose, fusion-style dresses. Additionally, the line features a selection of western wear silhouettes including babydoll dresses, ruffled blouses, and tailored trousers, designed to suit various occasions such as office wear, leisure, and smart casual outings.
Pantaloons distributes its products through both its online direct-to-customer platform and its physical retail outlets spread across the nation. In November last year, the brand inaugurated its pioneering 'Pantaloons On Loop' store in JP Nagar, Bengaluru. Seamlessly integrating technology into shopping experience, this cutting-edge establishment offers over 50 brands, and is tailored to resonate with the preferences of Gen Z shoppers.
