Protha opens a saree exhibition in Kolkata to honor Indian weaving traditions
17th September 2021, Mumbai:
Protha, a women's traditional wear company, opened a saree exhibition on September 17 that would run through October 10 at its Lake Gardens Kolkata store and include a broad selection of handloom weaves.
Protha stated on Facebook that its ‘Pujo Exhibition' opened on Friday to exhibit and appreciate handloom weaving skills. Bridal, festival, and daily sarees produced with weaving methods from all across India are on display.
A collection of Kantha sarees are on display, which is produced by sewing tiny pieces of cloth together to form geometric designs. This technique not only reuses fabric scraps and saves waste, but it also has a 500-year history.
Protha, a women's traditional wear company, opened a saree exhibition on September 17 that would run through October 10 at its Lake Gardens Kolkata store and include a broad selection of handloom weaves.
Protha stated on Facebook that its ‘Pujo Exhibition' opened on Friday to exhibit and appreciate handloom weaving skills. Bridal, festival, and daily sarees produced with weaving methods from all across India are on display.
A collection of Kantha sarees are on display, which is produced by sewing tiny pieces of cloth together to form geometric designs. This technique not only reuses fabric scraps and saves waste, but it also has a 500-year history.
The business has also created a WhatsApp shopping service to allow consumers to explore goods from the display from the comfort of their own homes, in addition to its in-store exposition. This allows for more Covid-19 security measures and allows shoppers to virtually join the event.
Protha has expanded its product line and released a line of hand block printed shirts in addition to its saree collection, the business said on Facebook. Tie-dye and floral patterns adorn the shirts. Lopamudra Mitra, the founder of Protha, said TNN, "Our business was founded out of sheer love to display excellent weaving methods of artists from around India."
“When the pandemic struck, I wanted to help the craftsmen who were suffering and restore some of their lost livelihood. Our digital initiatives are a top priority for us. In terms of the physical shop, we strictly adhere to the Covid-19 guidelines.”
