28 August 2023, Mumbai
India has the potential to become the USPA's largest market. It currently accounts for more than 15% of the brand's worldwide business and is the third largest market after the United States and Turkey.
USPA has seen strong growth in India
- The brand was introduced to India in 2009 by its Indian licensee, Arvind Fashions.
- It took the company 10 years to reach Rs 1000 crore in revenue from USPA, but it is now on track to achieve the next Rs 1000 crore within five years.
- This acceleration underscores the brand's consistent growth in India.
USPA plans to expand its presence in India
Arvind Fashions plans to open 50 new retail stores for USPA annually, with an increasing store size trend. The company also plans to extend USPA's reach to tier 3 towns in addition to tier 1 and 2 cities.
USPA has maintained its value proposition and appeal in India
Despite the presence of global competitors like Zara and Uniqlo, USPA has maintained its value proposition and appeal in India.
USPA expects to sustain its growth momentum in India
USPA expects to sustain its growth momentum in India, even in a world marked by rising interest rates, inflation, and political volatility.
Arvind Ltd may extend its manufacturing services to US Polo's global operations. Currently, over 90% of manufacturing for USPA in India is domestic.
