Dhruv Bogra, Country Manager – India, Forerver New says, his brand has given a boost to the brand’s communication strategy for consumers. Using Artificial Intelligence tools, Forever New has designed personalized communication for each of its customers who are part of its loyalty program called Forever You. They receive offers, promotions and styling look books based on their past purchase behaviour and preferences.
On the e-commerce front, the company has accelerated its transition to omnichannel capability with service partner Ace Turtle and will be live with this capability by next week. It will also launch WhatsApp Commerce by January. One of the first brands to establish the standards and create operating processes for ensuring safety in its stores, Forever New’s communication film to educate its educating our prospective customers on safety standards in stores was widely appreciated and emulated by many brands in the fashion industry.
