Madison Media Omega, a unit of Madison World has been appointed as the Media AOR by the Landmark Group for their brands Lifestyle and Spar. The agency will handle the entire media mandate, which includes print, television, radio, outdoor and digital.
India’s leading fashion destination, Lifestyle brings multiple categories including men, women and kids’ apparel, footwear, handbags, fashion accessories and beauty under a single roof. The retailer offers leading national and international brands and has a network of 80 stores, across 42 cities enjoying highest top-of-mind recall.
A multinational conglomerate, Spar Hypermarket retails apparels, footwear, consumer electronics, cosmetics and beauty products, home improvement and baby products. The hypermarket operates over one million square feet area across 24 stores in nine cities, including Bengaluru, Mangalore, Coimbatore, Hyderabad, Delhi, Ghaziabad, Gurgaon, and Chennai.
