Spanish fashion brand, Mango, along with its franchise partner, Myntra, has roped in Bollywood actress Vaani Kapoor, as its first brand ambassador in the country. As per Orissa Diary reports, the actress’ first campaign with the brand for their spring-summer collection will help it strengthen its leadership position in this massive and rapidly evolving fashion market.
Myntra and Mango will launch their first campaign on March 19, across digital and social mediums, with the actress, highlighting the new season collection, centered on the theme- ‘Happy and I know it’.. The video campaign epitomizes the woman of today, who is confident and happy with herself. The spring-summer 21’ collection, available on Myntra, and Mango stores, is designed to exemplify this attitude and resonate with women, who believe that fashion can be powerful, yet comfortable.
Mango's first website was created in 1995 and in year 2000, it opened its first online store. HE by Mango is a men's line created in 2008, and renamed Mango Man in 2014.
Mango has over 16,000 employees, 1,850 of whom work at the Hangar Design Centre and at its headquarters in Palau Solità i Plegamans (Barcelona). Mango's biggest market is Spain but Istanbul, Turkey, has the largest number of Mango stores.
