E-commerce company Snapdeal has launched an e-store Pride of India for “patriotic-themed items”, days ahead of India’s 74th Independence Day. In line with Prime Minister Narendra Modi’s call for supporting local artisans and domestic manufacturing, the e-store will help sellers of indigenous products to revive business even as the coronavirus pandemic continues to take a toll on businesses.
Other than local artisans, the online store will also feature products from women entrepreneurs, local weavers and craftsmen. Amazon and Flipkart already have their platforms in place to showcase local products — Amazon Karigar and Flipkart Samarth.
This year, the retailer has included patriotic-themed collections, indigenous items, and products from famous local brands to the e-store. These are across categories like apparel, decor, fashion accessories, cosmetics, and fitness. Items such as tri-color clothes, flags, books on independence, and organic food as well as collectibles like travel and tech accessories, fridge magnets, keychains, T-shirts, coffee mugs, and phone cases will be available.
For clothes, the company will showcase items of ethinc craftsmanship such as Jamdani, Bhagalpuri, Kantha, Kancheepuram, Phulkari, Ikkat, and Bhandej etc from states such as Bengal, Tamil Nadu, Odisha, and Madhya Pradesh.
