Menswear brand Selected refurbishes brand identity in India with a new logo
12 November 2025, Mumbai
International menswear brand, Selected has refurbished its brand identity in India with a new refined and understated logo.
In India, Selected has always been known as Selected Homme. With the rebrand, the brand transitions to one unified name, ‘Selected’ bringing the menswear offering in line with the brand’s global identity.
This move creates a stronger, more recognizable presence while reinforcing the brand’s commitment to delivering premium, contemporary style.
‘Selected’s rebrand marks a significant step forward for the brand in India. By adopting a singular, cohesive identity, the label aligns seamlessly with its global vision while building a sharper, more impactful presence in the Indian market, says Sumit Dhingra, CEO & Country Director, Bestseller India.
Beyond the logo, this evolution will extend across every touchpoint, from collections to packaging, hangtags to signage, as well as the brand’s digital presence and in-store experience.
One will see this change reflected everywhere through refined typography, thoughtful material choices, and considered details – ushering in a new era for Selected.
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