Pantaloons teams up with Disney for a new limited edition streetwear collection
27 May, Mumbai 2025
Aditya Birla Fashion and Retail's brand, Pantaloons, has teamed up with Disney to launch an exclusive, limited-edition streetwear collection. This new line re-imagines classic Disney characters like Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto with a bold, urban fashion twist.
Dubbed 'Mickey & Friends IRL' (In Real Life), the collection breathes new life into Disney's beloved characters by dressing them in modern street-style avatars. It features 50 unique pieces, spanning both apparel and accessories, blending Disney fandom with the edgy appeal of global streetwear.
The collection was developed by Pantaloons' in-house labels, People and SF Jeans, both known for their urban, contemporary aesthetic. It features items like oversized t-shirts, graffiti-inspired shirts, jorts, and patchwork denim. Blending pop culture with trendsetting style, the collection resonates with Gen Z and millennial consumers.
Aiming to be a pioneer in the Indian market, Pantaloons hails the concept of fashion as a form of self-expression. According to Sangeeta Tanwani, CEO, Pantaloons and Style Up, this new collection offers a ‘bold expression of style,’ directly speaking to today's consumers who use their fandom to express themselves.
Each piece in this collection has been crafted to make a statement, transforming everyday wardrobe staples into collectible items. With bold silhouettes and graphic interpretations, the range effortlessly merges nostalgia with a fresh, new-age cool.
This Disney collaboration underscores Pantaloons' ongoing commitment to innovation and cultural relevance, reinforcing its mission to lead the conversation in fashion-forward retail across India.
The Mickey & Friends IRL collection is currently available at select Pantaloons stores nationwide, as well as online via the Pantaloons website and app.
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