Zilo redefines 'Instant' fashion, adds lifestyle to 60-Minute promise
18 November 2025, Mumbai
Zilo, the fashion quick-commerce platform, is strategically shifting the speed narrative from apparel-only to a full lifestyle ensemble. The opening of its second dark store in Mumbai within three months of its June 2025 launch solidifies its hybrid retail initiative and marks a rapid category expansion.
Accessory-led growth
The core update is Zilo’s foray into non-apparel categories, now offering accessories, footwear, bags, watches, and fashion jewellery from premium brands like Puma, Titan, and Lavie. This expansion, facilitated by the new dark store, is designed to capture the 'instant look completion' market. "Consumers are increasingly looking for speed and selection across every aspect of fashion—not just clothing," says Co-Founder & CEO, Padmakumar Pal.
Hybrid model & financial rigor
Zilo, founded by former Flipkart and Myntra executives, operates on a hybrid supply model, combining hyper-local dark stores with direct brand partnerships to ensure 60-minute delivery and a superior customer experience, including scheduled home trials and instant returns. This model aims to counter the high return rates (often 25-30% in online fashion).
The company secured $4.5 million in seed funding (led by Info Edge Ventures and Chiratae Ventures) to scale this execution-heavy business. By broadening its high-margin SKU base to include accessories, Zilo is better positioned to strengthen unit economics and meet its goal of expanding to 10-11 cities over the next two years, moving beyond its initial focus on urban, mass-premium shoppers. The challenge remains in maintaining inventory accuracy and speed across the complex colour-size-style matrix of the fashion category.
Latest Publications
