EOSS as Crucial Amid Muted Fashion Demand: Flipkart
03 June 2023, Mumbai
Acknowledging the subdued demand in the fashion segment, Flipkart Fashion as quoted in ET, highlighted the significance of end-of-season sales in June and July as a key phenomenon for both offline and online retail markets.
These sales events would provide affordability to consumers and serve as an important factor in driving industry growth.
Driving Affordability & Industry Growth
While the market faces sluggishness, Flipkart Fashion has reported decent numbers. He emphasized the potential of untapped opportunities in tier 3 cities.
Flipkart Aims for Impressive Growth in Upcoming Sales
This year's end-of-season sale has witnessed the onboarding of numerous new sellers and brands, with a focus on regional fashion brands. Flipkart aims for significant growth compared to the previous year.
In the previous end-of-season sale, Flipkart recorded over 8.2 million orders from across the country, showcasing the scale and potential of the platform.
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