23 February 2024, Mumbai
United Colors of Benetton unveils its Spring/Summer 2024 collection, encapsulating the essence of summer with a fusion of timeless elegance and contemporary flair. Under the creative direction of Andrea Incontri, the collection, themed ‘Be On,’ showcases a vibrant array of garments designed to celebrate individuality and style.
Denim takes center stage, featuring prominently across various pieces such as miniskirts, jumpsuits, and jeans in diverse silhouettes. The collection embraces utility-driven designs, with unlined blazers, buttoned dresses, and midi skirts offering versatility for everyday wear.
Color remains a key element, with pastel shades infusing sophistication into tweed suits and sweaters adorned with rhinestone collars. Vibrant hues like red, green, pink, and blue dominate summer blazers and t-shirts, while fruity prints and floral motifs add a whimsical touch.
The iconic polo shirt receives a contemporary twist, transcending gender boundaries with its democratic elegance. Stripes make a bold statement across poplin shirts and cotton jerseys, adding versatility to summer dressing.
Light-as-air knitwear, featuring crochet designs, complements skirts and maxi dresses, offering both comfort and style for the warmer months ahead. The collection for both men and women celebrates practicality and clean-cut aesthetics, with fun motifs adorning boxy shirts and oversized t-shirts.
Collared shirts, crafted from organic cottons or openwork jerseys, exude refinement and timeless appeal. Placed prints in refreshing hues of aqua green, light blue, and faded pink evoke the essence of summer, making United Colors of Benetton's SS24 collection a must-have for those seeking contemporary fashion with refined ease.
