One of largest manufacturer of l manmade cellulosic fibre (MMCF)in India, Birla Cellulose has been awarded with the National Innovative and Sustainable Supply Chain Award, initiated by the UN Global Compact Network India (GCNI)—the Indian local network of the United Nations Global Compact (UNGC).
The case study of Liva Reviva & Fully Traceable Circular Global Fashion Supply Chains – was awarded for innovation in recycled and circular fibre made with pre-consumer fabric waste and end-to-end ‘live’ supply chain transparency and traceability through its unique blockchain-based platform GreenTrack.
This case study solves two unique challenges: mounting textile waste which is either incinerated or landfilled due to lack of recycling technologies, and lack of transparency / traceability in the scattered, complex and long fashion supply chains.
Birla Cellulose has achieved a path breaking innovation in manufacturing viscose fibre “Liva Reviva” using 20 per cent pre-consumer fabric waste following the principles of circular economy. This innovation has the distinction of Recycled Claim Standard (RCS) and portrays Birla Cellulose's commitment to developing NextGen solutions.
Through its pioneering platform GreenTrack based on blockchain technology, Birla Cellulose along with its value chain partners tracks material flow real time in the supply chain of fibre, from certified forests to the end consumers. Through simple scan of QR code end-to-end sustainability journey is visible to consumers and helps them make an informed purchase decision.
